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White Papers

Economic Impact of Mixed Content Warnings on Consumer Behavior

  Download PDF   We see these security warnings all the time. Mixed Content Warnings occur when a webpage is displaying both secure (https) and non-secure (http) scripts. Many who work in...

Benchmarking Your Marketing Cloud (MCM)

  Download PDF   This white paper, part three of a three-part series, discusses how Evidon benchmarks Website Optimization. In addition, this White Paper provides tips for defining...

How Smart Management of Marketing Tech Can Boost Site ROI

  Download PDF   Fifty million dollars. That’s how much, on average, IT leaders believe they can improve ROI. The amount of money above is what IT leaders in our survey with Gigaom...

Digital Security Is Serious Business

  Download PDF   Evidon Study Uncovers Major Security Gaps in Leading Sites Due to Marketing Cloud Technologies In a groundbreaking new study, Evidon conducted a thorough security review...

Five Best Practices for Marketing Cloud Management (MCM)

  Download PDF   This White Paper, part two of a three-part series, highlights how businesses increased site performance. The study includes how leading companies, such as InterContinental...

Defining the Marketing Cloud

  Download PDF   This white paper, part one of a three-part series, explains what makes up the marketing cloud. Also, this study will focus on the risks of poor management and the benefits...