What We Do

Interest-based, or "behavioral" advertising is shrouded in so much hype, misinformation and spin, it's only natural that it gives people, brands and government reason for pause. Evidon was founded to clear up the noise and confusion, and to deliver transparency tools that allow businesses to earn trusting relationships with consumers while they deliver relevant ads. The Evidon platform works as part of the "Power I" initiative by providing clear, transparent, and easy to use information on interest based advertising and data collection. Instead of confusion and uncertainty, there is a simple, easy-to-read summary of who is collecting data and for what purpose. After reading the summary, consumers are given choices about whether they wish to continue to participate in interest-based advertising campaigns.

About this Index

This index provides transparency to those who want to learn more about companies that collect and use consumer information online, including their business models and data practices. Our goal is to provide education around online advertising companies that result in better opt-out decisions.  Our terms of use provide guidelines for allowed and restricted uses.  If you would like to use data from this index and have questions about whether or not your use is allowed under our terms of use, please let us know.  And even if your use is explicitly allowed, we always like here from you.

Editorial Guidelines

The index is designed to be a neutral source of information, with as little jargon or marketing speak as possible.  Company profiles are researched by our team of analysts and supported by information that's publicly available like privacy statements, company blogs, and statements from credible independent third parties. Our analysts strive to produce factually accurate descriptions in as much detail as possible without drowning the reader in minutia.  Our descriptions are written to serve a moderately informed consumer with a keen interest in learning more about interest-based advertising and the firms behind the industry.  We use a standard nomenclature wherever possible and describe like business practices in the same manner across companies to facilitate side by side comparisons and competition in the industry based on privacy standards.  We capture the current state of our standardized terms in the glossary  and industry categorizations in our ecosystem map .

Corrections and Omissions

From time to time, the profiles may contain discrepancies, errors, omissions, or out-of-date content and therefore Evidon does not guarantee its contents.  If you see an update that needs our attention, we welcome your feedback.  

Decisions are based at the discretion of Evidon and editorial changes granted if deemed neutral, accurate, and aligned with these Editorial Guidelines.  Submissions, if approved should appear online within 3 business days.

What we need from you.

• Clearly specify ­the error, update, or omission.
• Provide the correct copy.
• Provide the URL source where we can verify the correction. Is it something we missed in your privacy statement or elsewhere?  

Send to feedback@evidon.com.

Submit a Company

If you wish to be a part of this directory or know of a company that may not currently exist, please send to feedback@evidon.com.  Thanks for sending it our way!