Adnetik is Helping to Take Self-Regulation Global

Jun 8, 2011 By Adam DeMartino
Congratulations to Adnetik for their leadership in helping to take self-regulation global! The trading desk announced today that they’ve chosen us as their exclusive provider of compliance services for management of the Pan-European Self-Regulatory Framework for Online Behavioural Advertising in the European Union, the EU’s version of the DAA’s Self-Regulatory Program here in the US. As in the US, Adnetik will use Evidon InForm—our assurance platform—to deliver the Ad Choices notice experience and empower European consumers with true transparency and control over how their information is used by companies online. Adnetik's extension into Europe makes them the first company to leverage Evidon InForm across the pond! We’re thrilled to be working with them and other progressive businesses that are going above and beyond to champion consumer privacy and help make effective, industry-driven regulation a global standard.

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