Reveal the invisible web.
Evidon grows businesses by delivering new and accurate intelligence on how the digital marketplace really works. With unprecedented insight into the marketing technologies that underpin the commercial internet, brands, agencies, publishers and technologies make more informed decisions that guide their data strategies and drive better results.
Evidon technology includes Ghostery®, the industry-leading consumer transparency tool. More than ten million Ghostery users worldwide have opted-in to GhostRank—the largest panel of its kind. GhostRank reports on data collection across 26 million web and mobile properties, providing the proprietary business data behind Evidon Labs marketing intelligence solutions.
Evidon also provides market-leading privacy controls for more than $2 billion of display media and e-commerce transactions annually that empower more than 150 million people a day to control how their information is used online.
Our Core Principles
Foster a more transparent internet to help businesses grow and protect consumers
Promote responsible data collection/usage by enabling people and businesses to see all of that tracking clearly, understand what it does, and control it in a way that empowers them
Provide simple solutions for complex policy problems, and complex business problems.
Ensure that notice and choice are consistent with the FTC's Principles, industry's Self-Regulatory Principles and legal principles in Europe to protect consumers, and ensure that businesses comply with those regulations effectively.
Use data on behalf of our customers, but never collect, sell or trade advertising inventory or data that targets consumers.
Provide neutral data and tools for enforcement means, but never take on an enforcement role