About Evidon

Evidon empowers consumers and businesses to see, understand and control data online.

With insights fueled by its Ghostery browser extension and rich, 800+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance.

As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon serves over a billion “Ad Choices” notices daily on behalf of these businesses—in the U.S. and in local languages across Europe—giving consumers transparency into and control over how their information is used online. 

By protecting themselves and empowering consumers, businesses build their brands and improve results.

Our core principles

• Empower consumers; empower businesses to comply with self-regulatory and regulatory programs around the world, and to protect their business.
• Ensure that notice and choice are consistent with the FTC's Principles, industry's Self-Regulatory Principles and legal principles in Europe to protect consumers.
• Enable companies to both "say what they do" and to prove they "did what they said".
• Provide solutions that simplify compliance, protect site data and improve performance; discourage non-compliance through increased transparency.
• Use data on behalf of our customers, but never collect, sell or trade advertising inventory or data that could put us into competition with our customers.
• Provide neutral data and tools for enforcement means, but never take on an enforcement role.