Evidon reveals the invisible web
Our technology gives brands, publishers, networks and other businesses around the world unique insight into the digital ecosystem—including unparalleled intelligence on the marketing technologies that underpin the commercial web —and the power to control their impact on business.
Evidon technology includes Ghostery®, the industry-leading browser tool that reports on data collection across 26 million websites and informs the company's business control solutions. We also provide market-leading privacy controls for more than $2 billion of display media and e-commerce transactions annually that empower more than 150 million people a day to control how their information is used online.
Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
Our Core Principles
Foster a more transparent internet to help businesses grow and protect consumers
Promote responsible data collection/usage by enabling people and businesses to see all of that tracking clearly, understand what it does, and control it in a way that empowers them
Provide simple solutions for complex policy problems, and complex business problems.
Ensure that notice and choice are consistent with the FTC's Principles, industry's Self-Regulatory Principles and legal principles in Europe to protect consumers, and ensure that businesses comply with those regulations effectively.
Use data on behalf of our customers, but never collect, sell or trade advertising inventory or data that targets consumers.
Provide neutral data and tools for enforcement means, but never take on an enforcement role