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What is Ad Notice?

The Evidon version of the AdChoices program is an icon that is loaded whenever a site employs behaviorally-targeted ads. It is a self-regulatory initiative of the advertising industry, and it is promoted by IAB and other associations. It is an answer to the Federal Trade Commission’s call for “clear and prominent notice” of targeted advertising. By clicking on the AdChoices icon, web users are directed to pages explaining behavioral targeting, with have an option to opt-out from this kind on targeting.