What does the AdChoices icon mean?
The AdChoices icon is an icon served with behaviorally targeted ads. It is a self-regulatory initiative of the advertising industry and it is promoted by IAB and other associations. It is an answer to the Federal Trade Commission’s call for “clear and prominent notice” of targeted advertising. By clicking on the AdChoices icon, web users are directed to pages explaining behavioral targeting, with an option to opt-out from this kind on targeting.