Home ▪ Glossary ▪ 3rd Party Technologies-Specific Definitions ▪ What is a Vendor Category (also, Vendor Purpose)?

What is a Vendor Category (also, Vendor Purpose)?

A company’s primary purpose, and reason for online use (ie demand side platform, retargeter)

Patented solutions to identify user experience bottlenecks in real-time

Patented solutions to comply with global regulations and protect data

Patented solutions to clean up, speed up and lock down your sites and apps