Glossary
INDUSTRY DEFINITIONS
- What is a Zettabyte?
- What is Analytics?
- What is X-Efficiency?
- What is Workflow Governance?
- What is Visitor ID Stitching?
- What is a Unified Customer Profile?
- What are Tags?
- What is Scalability?
- What is Real Time?
- What are Query Parameters (i.e., tracking parameters)?
- What is Piggybacking?
- What is Omni-channel (also spelled omnichannel)?
- What is a Network?
- What is Mobile Tag Management?
- What is Latency?
- What are KPIs?
- What is a JavaScript Object?
- What is Implementation?
- What is Hybrid-tagging?
- What is Global Whitelisting?
- What is First-party Data?
- What is Enterprise Tag Management?
- What is a Data Layer?
- What are Conditional Load Rules?
- What is Attribution?
3RD PARTY CATEGORIES DEFINITIONS
- What is Tag Management?
- What is a Supply Side Platform?
- What is Social Media?
- What are Reviews?
- What is a Retargeter?
- What is a Publisher?
- What is Personalization?
- What is Performance Optimization?
- What is Mobile?
- What is a Marketing Tool?
- What is a Demand Side Platform?
- What is Data Mapping?
- What is a Data Management Platform?
- What is a Data Aggregator/Supplier?
- What is Content Management?
- What is Compliance & Verification?
- What is Business Intelligence?
- What is Audience Targeting?
- What is Attribution?
- What is Analytics?
- What is an Agency?
- What is an Affiliate?
- What is an Advertiser?
- What is an Ad Server?
- What is an Ad Exchange?
3RD PARTY TECHNOLOGIES-SPECIFIC DEFINITIONS
- What is a Vendor Name?
- What is a Vendor Category (also, Vendor Purpose)?
- What is Time to Interaction?
- What is Third-Party Data?
- What is Tag Management System (Tag Manager, TMS)?
- What is Tag Latency (measured in milliseconds)?
- What is Tag (Pixel, Web Beacon, Tracker, Third-Party, Vendor)?
- What is Synthetic?
- What is Second-Party Data?
- What is Scanner (data)?
- What is a Request?
- What is Real-User (data)?
- What is Real-User (RUM)?
- What is Real-Time Bidding?
- What is Programmatic?
- What is Prevalence?
- What is Performance and User Experience?
- What is a Parent (tag or vendor)?
- What are Page Loads?
- What is Page Latency (measured in milliseconds)?
- What is Overlap (of tags or vendors)?
- What is Intrusiveness?
- What is First-Party Data?
- What is Tag Firing?
- What is Distinct Count?
- What is Data Leakage?
- What is Cross-Device Tracking?
- What is a Cookie?
- What is a Container (Tag)?
- What is Compliance?
- What is Aggregate Count?
DAA PRODUCT
AD TECH STACK
- What is a Tag Management System (TMS)?
- What is a Supply-Side Platform (SSP)
- What is an Internet Service Provider (ISP)?
- What is a Data Signal Provider (DSP)?
- What is a Data Management Platform (DMP)?
- What is an Ad Network?
- What is an Ad Exchange?
GS PRODUCT
LATENCY
TERMINOLOGY
- What is Whitelisting?
- What is Vendor Management?
- What is a Vendor?
- What is a Tracker?
- What are Third Party Tags?
- What is a Third Party Profile?
- What is Tag/Script?
- What is Tags Per Page?
- What are Tag Ratio or Vendor Saturation?
- What are Tag Policies & Procedure?
- What is Synthetic Monitoring?
- What is Site Performance?
- What are Site Load Times?
- What is Site Benchmarking?
- What is Real User Metrics (RUM) Data?
- What is Prevelance?
- What is a Plug-In?
- What is a Pixel?
- What is a Piggyback Tag?
- What is Non-Secure?
- What are Multiple Hops?
- What are Mixed Content Warnings?
- What is a Man-in-the-Middle Attack?
- What are Locally Stored Objects (LSO)?
- What is Live Scan?
- What is Historical Scan?
- What are Digital Marketing Technologies?
- What is Digital Experience?
- What is Demand Side Platform (DSP)?
- What is Data Leakage?
- What is Data Governance?
- What is a Cookie?
- What is a Browser Extension?
- What are Browser Cookies?
- What is Blocking?
- What is Blacklisting?
- What is an Asynchronous Tag?
