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Forrester Study: Embracing The GDPR To Gain A Competitive Advantage

The introduction of the General Data Protection Regulation (GDPR) and revisions to the ePrivacy directive are both an inevitability and an opportunity for organizations. Simple compliance with the new consent regulations should not be the ultimate goal. Instead of perceiving the GDPR only as a constraint, organizations should embrace it as a business opportunity to gain competitive edge, improve customer experience, and to win and build consumer trust.

This commissioned study, conducted by Forrester Consulting on behalf of Evidon, evaluates organizations’ evolving needs for technologies that support enterprise content and business processes. Forrester surveyed 263 Manager+ level professionals from the US, UK, Germany, and France with decision-making power over data protection and compliance issues, at organizations that do business in Europe for the study. Some key findings include:

  • Most Firms Have Been Preparing for a Year or More
  • Compliance Subject Access Rights and Third Party Risk are Top GDPR Concerns
  • Firms Are Concerned That GDPR Requirements Can Hurt the Customer Experience

This report will allow you to benchmark your company’s progress toward GDPR compliance and give you insight into what the major players are doing to capitalize on this opportunity.

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