Evidon is now Crownpeak. To get the most updated content, information on new product releases, and the latest news, check out Crownpeak.com

Sign In Now

Please select which Evidon resource you need from the list below.

Digital Governance Guide

Get Started Building an Effective Digital Governance Program

Digital Governance is a part of any best in class Data Governance, Information Lifecycle Management or Privacy Program. Digital Governance creates a framework for establishing awareness, control and achievement in the collection of online data. With CMO’s surveyed by Gartner spending an average of $127 million/year on Marketing Technology (or “MarTech”) from over 4,000 different vendors, a Digital Governance strategy is essential.  Without it, these vendors introduce myriad risks into your sites & apps, such as:

-Data Leakage
-Increased Operational Costs
-Non-Compliance
-Legal Risk
-Security Vulnerabilities
-Poor User Experience
-Wasted technology spend
-Lost Revenue

Establishing a Digital Governance Plan can be a challenge – managing multiple stakeholders, an increasingly complex marketing technology stack, and dealing with a changing regulatory environment. With the right education and the right tools, however, the job can be made a lot simpler.

With this in mind, Evidon has compiled a nine-step guide to help you spearhead a successful digital governance program at your organization.

Download Guide

*Indicates Required

By clicking "Submit" you agree to Crownpeak's Privacy Policy.