Growing Privacy Frenzy; Astounding Digital Marketing Growth
December 7, 2016 – Todd Ruback
With many privacy and cybersecurity milestones in 2016, clearly the biggest of all was the birth of the GDPR.
I can’t believe there are only a few weeks left in 2016. I’m not sure how the months slipped by, but it’s certainly been an amazing year for privacy. While there were so many privacy and cybersecurity milestones, clearly the biggest of all was the birth of the GDPR. Momentum is beginning to build, and no doubt will grow into a Y2K like frenzy throughout 2017. Thankfully, fellow privacy practitioners need not feel helpless where to start because thoughtful regulators such as the ICO’s Commissioner Denham are already providing balanced guidance on the importance of data governance as a pillar of commerce. There’s much to do, but luck favors the prepared.
I would be remiss not to mention that digital advertising continues to be an economic growth engine, often driving the very corporate revenue many of our companies rely upon. In Europe alone online advertising grew an astounding 13.4% during the first half of 2016 from €16.4 Billion to €18.6 Billion. In the US, mobile advertising, according to IHS Market Data, is experiencing explosive growth, driving approximately $7.3 Billion in revenue during the first half of 2016—a 71.5% increase from H1 2015. While these eye popping numbers paint a pretty picture indeed, it’s wise to remember that there are still systemic industry challenges such as ad blocking and ad fraud that demand not only innovation but also consumer collaboration.
In Evidon news, you don’t want to miss this great piece by our CEO, Scott Meyer, as he shares his thoughts on the GDPR and why consent is central to getting the GDPR right. And speaking of the GDPR, make sure to register here for the Evidon hosted GDPR webinar on December 13 where we’ll tell you what’s really important about this beast. Also, I’ve been penning a few missives lately, including this gem, as well as this beauty.
Finally, if you would like to receive the Dispatch via email every week, please sign up here and please follow me on Twitter at @CPORuback, where you can get even more insight and information on privacy and security topics.
Until next week,
Todd Ruback, Chief Privacy & Security Officer & VP of Legal Affairs