How do I know where my business stands with regard to Digital Governance?
Between 2014 and 2016, we observed a shift in the way that online governance is viewed. Prior to this period, businesses generally ignored or neglected many of the principles we now associate with proper governance and typically operated reactively with regard to the monitoring and deployment of digital vendors. It wouldn’t be a stretch to say that a substantial number of organizational heads were buried in the sand over this issue. As the space matured, there was gradually more awareness surrounding the performance, data leakage, and compliance concerns associated with the mismanagement of digital vendors.
In trying to gauge where organizations stood, we took a look at the websites included in the Internet Retailer 1000 (“IR 1000”) and the ComScore Media Metrix 50 (“CMM 50”). We made the following conclusions:
- 60% are Reactive: digital governance is treated as optional, with very little uniformity or strategic management regarding the use of 3rd-party vendors.
- 35% are Aware: digital governance is established in isolated departments with some internal awareness of potential negative impacts, but very little enforcement of initiatives to combat those impacts.
- 5% are Effective: uniformity and structure surrounding governance initiatives, integrated across departments, with the organization experiencing some tangible benefits as a result.
- Less than 1% are Optimized: proactive management and strategic structure of governance initiatives, across departments, with the organization experiencing many tangible benefits as a result.