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Can tags hurt my users’ experience?

Yes. Here are several ways they can hurt your business:

  • Customer data leakage to unknown or unauthorized parties: Can lead to unauthorized or unknown data collection, redirect threats such as mixed content warnings, audience data dilution, poorly executed advertising efforts, and lower CPMs.
  • Poorly performing pages and security threats: Can lead to lower customer conversions, lower ad revenue, higher abandonment rates, and page load content delays.
  • Privacy & Compliance Complications: Can lead to a lack of brand transparency and thus to decreased user trust, the sharing of non-encrypted data, and risks of regulatory actions and fines associated with not adhering to global consumer privacy laws.