Can tags hurt my users’ experience?
Yes. Here are several ways they can hurt your business:
- Customer data leakage to unknown or unauthorized parties: Can lead to unauthorized or unknown data collection, redirect threats such as mixed content warnings, audience data dilution, poorly executed advertising efforts, and lower CPMs.
- Poorly performing pages and security threats: Can lead to lower customer conversions, lower ad revenue, higher abandonment rates, and page load content delays.
- Privacy & Compliance Complications: Can lead to a lack of brand transparency and thus to decreased user trust, the sharing of non-encrypted data, and risks of regulatory actions and fines associated with not adhering to global consumer privacy laws.