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Digital Security Is Serious Business

Evidon Study Uncovers Major Security Gaps in Leading Sites Due to Marketing Cloud Technologies

Evidon Study Uncovers Major Security Gaps in Leading Sites Due to Marketing Cloud Technologies

In a groundbreaking new study, Evidon conducted a thorough security review and identified instances of non-secure tags firing on secure pages across 50 companies in the airline, financial services, insurance, news publishing, and retail sectors. The data was captured from Ghostrank’s 20 million real-user community and includes both active and passive content.

A striking majority of all the sites surveyed were exposing ostensibly secure pages to non-secure data calls, resulting in material compromise to security and ROI.

Companies with high customer traffic on secure pages risked material impact to their online ROI by failing to control the mixed content on their website.

Download the study “Digital Security is Serious Business” to discover:

  • The impact on data security from poorly managed marketing technologies
  • Implications of non-secure tags on organic Google rankings
  • The risk of customer abandonment due to mixed content warnings on websites
  • A detailed review of the large consumer sectors surveyed
  • Best practices for managing essential marketing cloud technologies

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