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Defining the Marketing Cloud

This white paper, part one of a three-part series, explains what makes up the marketing cloud.

This white paper, part one of a three-part series, explains what makes up the marketing cloud.

Also, this study will focus on the risks of poor management and the benefits of proper control.

In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across various channels and device types, and rely on hundreds of vendor partners to do so. If you are like most enterprises, your marketing cloud is sub-optimally controlled. A poorly controlled cloud can cause you to send customers to competitors, dilute your customer data value, open security breaches, and slow down your site. Good cloud management ensures that you keep and grow your customer base, secure data, and improve site performance.

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