K1 Invests Over $100 Million To Form Market Leading Saas-Based Digital Experience Management Company
August 1, 2017
Crownpeak, the leader in Digital Experience Management (DXM) and Digital Quality Management (DQM), announced today the acquisition of Evidon, the leader in digital governance, risk and compliance.
Evidon provides enterprise companies with patented, SaaS-based solutions for consent, monitoring, and compliance covering the digital ecosystem. Evidon’s solutions directly complement Crownpeak’s platform by monitoring the exceptionally complex digital marketing ecosystem to ensure control and transparency throughout the digital supply chain.
The acquisition expands Crownpeak’s Digital Quality Management offering by adding new monitoring and consent solutions that are essential for websites and applications to comply with privacy laws and programs around the world. These solutions are top of mind with the coming deadline for compliance with the EU’s General Data Protection Regulation (GDPR) which takes effect in May 2018.
With this addition, Crownpeak is positioned to rapidly expand its digital governance solution, providing broad content quality assurance for organizations managing the risks and rewards of a global digital presence with the speed and agility required of an ever more rapid communications cycle.
“Digital Governance is an integral part of managing the marketing technology stack. Besides safeguarding companies against brand damage and financial liability, it is critical to a successful user experience,” said Tim Vollman, CEO of Crownpeak.
The move accelerates Crownpeak’s path to closing the quality gap by empowering marketers with solutions that make it easy to deploy flawless digital experiences while staying in compliance with global regulations and providing a user experience that instills confidence and trustworthiness.
“As two companies dedicated to complementary aspects of building customer trust through enabling more responsible digital experiences, the new union is a natural fit,” said Evidon CEO and co-Founder Scott Meyer, who will join Crownpeak as the President of the Digital Governance Division.
With the Evidon acquisition, Crownpeak more than doubles its customer list, resulting in a total of over 500 enterprise companies.
The acquisition is majority backed by K1 Investment Management, an investment firm focused on enterprise software companies globally. Crownpeak has now made two key acquisitions in the Digital Governance space; with the acquisition of ActiveStandards and Evidon. K1 has invested over $100 million of equity behind the combination, with additional capital available for further investment.
“We are excited that our continued investment has created a market leading platform,” said Ron Cano of K1. “Combining Evidon’s products with Crownpeak is a true game changer for the industry and will provide significant added value for current customers on both sides.”
Crownpeak will continue to operate in Denver and London, adding Evidon offices in New York City, London and Sandy, Utah gained through the acquisition.
Founded in January 2001, Crownpeak was the first company to offer digital content management through a SaaS solution. Today, leading brands trust Crownpeak’s cloud-first Digital Experience Management (DXM) platform to quickly and easily create, deploy and optimize customer experiences across digital touchpoints at scale. Crownpeak provides a complete solution for DXM featuring content management, personalization, search and hosting, in addition to fully integrated Digital Quality Management (DQM) to ensure brand integrity and meet compliance requirements. More than 200 enterprise companies rely on Crownpeak to deliver engaging experiences that delight customers, promote loyalty and deliver results.
For more information, please visit www.crownpeak.com
Evidon is a global technology company focused on simplifying the complex world of Digital Governance. As companies add more technology to maximise the return on their digital investment, building consumer trust has become ever more important. Fulfilling this promise requires organisations to have a comprehensive approach to govern data collection across their websites, applications and ads while complying with global regulations. The world’s leading brands rely on Evidon to empower their Digital Governance success across millions of web pages and apps that drive billions of online revenue.
Founded in 2009, Evidon is headquartered in New York City with offices in Sandy, Utah and London. Learn more at @evidon_inc and www.evidon.com.
K1 is an investment firm focusing on high-growth enterprise software companies globally. K1 seeks to help dynamic businesses achieve successful outcomes by identifying and executing organic and acquisition-based growth opportunities that position its companies as industry leaders. K1 typically invests alongside strong management teams that continue to guide their organizations on a day-to-day basis. K1’s investments vary in the level of ownership in order to meet the needs of entrepreneurs and managers. For more information about K1, please visit www.k1capital.com.