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Evidon’s Chief Privacy Officer to Address EU Parliament about Proposed Changes to Data Protection Regulations

January 28, 2015

LONDON–(BUSINESS WIRE)–

With businesses now collecting and using information in new and innovative ways, including the Internet of Things and Big Data, it is imperative that information is able to flow smoothly without hindrance across borders. Todd Ruback, Ghostery’s Chief Privacy Officer, will offer comments on how data, if managed effectively, has limitless potential, and how the EU’s proposed data protection regulation, when enacted in a balanced and flexible way, could empower commerce and increase competition.

Ruback will also highlight the key challenges that should be considered within the new regulation and the need to adopt a flexible approach that will allow for the development of new technologies not yet in existence. Ruback aims to discuss how self-regulation might be part of this approach and how it could align with the goals of the EU’s proposed data protection regulation to keep pace with technological innovation and new uses of data by business.

“I’m honoured to be invited to address this esteemed body,” commented Ruback. “As a company focussed on the value of transparency and helping businesses adhere to industry best practices, Ghostery commends the EU for updating its data protection framework. I believe that it will add certainty and consistency for businesses, and redefine how consumer data is collected. There are a number of considerations that need to be taken into account and I look forward to sharing these insights on such a prominent stage.”

Ghostery is committed in fostering a more transparent Internet to help businesses grow and support responsible data collection. Ghostery has built a successful company based on these values, including their notice and consent tools that comply with the existing ePrivacy Directive and Self-Regulatory programmes. With over 40 million downloads of Ghostery’s free consumer privacy tool and hundreds of companies using their tools to see the invisible digital activity happening on their sites, Ghostery continues to lead in privacy innovation.

About Ghostery, Inc.

Ghostery empowers consumers and businesses to expose and eliminate digital blind spots in the Marketing Cloud – the collection of digital technologies that power, measure, socialise, and optimise websites and apps. Over 40 million people globally rely on the free Ghostery browser extension to see and control the technologies that follow them online. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximising the security, performance, and profitability of their digital assets. Key clients like Equifax, Intercontinental Hotels Group and Procter & Gamble depend on Ghostery to take their digital business from chaos to control.

Ghostery also is the dominant provider of privacy governance services globally, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Founded in 2009, Ghostery is headquartered in New York City with offices in San Francisco, Salt Lake City and London. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at Ghostery.com and @ghosteryinc.