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Refinery29 Maintains Compliance with Digital Governance and Transparency

How Refinery29 Maintains Compliance with Holistic Visibility into Data Collection

In a short period of time, Refinery29 has grown from four friends in a studio apartment with a goal of bringing fashionable boutiques online, to a website with over 25 million monthly visitors and 175+ million across all platforms.

With such explosive growth, most of their revenue now comes from online advertising that’s provided by a demand-side platform (DSP), which offers a high degree of automation (bringing cost savings and efficiency), but also less control of the digital supply chain. This left their site vulnerable to unknown and unauthorized vendors with access to audience data.

So, they selected Evidon from Crownpeak’s Tag Auditor with Trackermap and its GDPR Consent Solution to get greater visibility into their digital supply chain and comply with user privacy regulations.

In this case study, you’ll learn:

  • How Refinery29 has gained full transparency over all their third-party partners and now understands all the data potentially being collected on their site
  • How the Refinery29 digital team maintains compliance with EU regulations, including 2018’s Global Data Protection Regulation (GDPR)
  • How Evidon from Crownpeak’s governance solutions protect Refinery29 against accountability risks, a poor user experience, and data leakage