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Blog: Web Ops Tag

webops-martech-audit-ci

WebOps: Use a Marketing Technology Audit to Supply Competitive Intelligence

Taking control over your organization’s marketing cloud starts with an audit, but it’s not a once-and-done exercise. The vendors in your marketing cloud change: they might bring on new partners or...


webops-faciltate-partnership-marketing

WebOps: Facilitate a Partnership with Marketing

Do you feel as though marketing sees you as a means to an end rather than as a strategic partner? We understand your frustration. And like you, we also understand that if WebOps and marketing work hand...


webops-security-holes-and-rum

WebOps: Eliminate Site Security Holes by Tapping into Real User Data

It’s one thing to consider the nightmare of trying to manage all the third-party marketing technologies attached to your website – it’s another to think about how those might leave you vulnerable...


webops-harness-process

WebOps: Harness Process to Better Manage Third-party Marketing Technology

While you know there’s a better way to manage third-party marketing technologies on your site, you need to think through the disruptions that might occur when you change your way of managing site tags. Now’s...


webops-must-tame-chaos

Why Web Ops Must Tame the Chaos of 3rd Party Marketing Technology

Your ultimate goal is to deliver a better customer experience that helps drive your organization’s business forward. This is no small feat when marketing and eCommerce approach you frequently to help...