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Blog: Digital Governance Tag

Calculating the ROI of Your Digital Supply Chain

In this 2016 study on the State of Digital Governance, Evidon (formerly, Ghostery) identified several crucial findings in their survey of site operators: 67% think that there are third-party technologies...


What Your Tag Manager Isn’t Telling You (Airline Edition)

What Your Tag Manager Isn’t Telling You (Airline Edition) The online ecosystem comprises a myriad of technologies that power and facilitate commerce, providing a wealth of benefits to organizations....


3 Ways to Decrease the Tracking Technologies on Your Site

Every once in awhile, we encounter a prospect who expresses to us that there is “no point” in greater visibility into their site’s tracking technologies, because they themselves have no control over...


Why User Experience Isn’t Limited to Performance Metrics: Digital Governance, Risk and Compliance

At Evidon we champion the concept of “Digital Governance” as a collection of benefits that result from organizational discipline when it comes to leveraging digital vendors. When we began speaking...


How’s Your GDPR “Game”?

My kids love basketball, and when they first started playing, coaching them on how to defend meant teaching them to “protect the paint.” When children are younger, and smaller, protecting the paint...


How Programmatic Advertising Can Lead to “Inappropriate” Ad Placement: The Allstate/Breitbart Problem

Last week, Google hit news headlines when it announced that several big name advertisers including Walmart, Volkswagen, AT&T and Verizon, were suspending their marketing campaigns on Google’s YouTube...


The EviSphere: Navigating the Digital Supply Chain to Master Digital Governance

If you haven’t heard, we’ve sold our Ghostery browser extension to Cliqz and re-assumed our original Evidon brand. Evidon is now focused exclusively on our B2B – monitoring and consent –...


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The Biggest Cause of Marketing Data Leakage

Data leakage has been in the news more since Google – in an effort to curb the problem – announced that DMPs (demand-management platforms) will no longer be able to fire pixels across its ad...


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Taking the Complexity Out of the Marketing Stack

To take even a glance at the dizzyingly complex marketing technology graphic (or supergraphic) from Scott Brinker at Chief Martech, shows the world of marketing technology solutions to be filled almost...


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The Case of the Marketing Stack Gone Awry

From the outside, it’s sometimes easy to imagine corporations as monolithic entities – cool and calculating, decisions made with an exacting, spock-like logic. But as anyone who’s worked in a...