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Evidon Announces New In-App Privacy Notification for European Privacy Compliance

May 29, 2015 – Evidon Team

Evidon, a leader in digital transparency and privacy enhancing technologies, today announced the launch of it’s new In-App Consent Notice, a first-of-a-kind compliance and trust solution for mobile applications to adhere to the EU’s ePrivacy Directive, widely known as the “cookie law.”

The EU’s ePrivacy Directive applies to not only desktop and mobile websites, but also to mobile applications. This requires companies to provide sufficient notice and obtain valid consent from their users. Until now, however, there has not been a commercially available solution for companies to comply easily and cost-effectively.

Evidon’s In-App Consent Notice sets a new standard for transparency that goes beyond the EU’s ePrivacy Directive, delivering consumers a new level of transparency and control. Users can now view the trackers that companies are using, and turn them on and off at will.

“With the release of In-App Consent Notice, Evidon is delivering a solution to an important legal obligation, namely the ePrivacy Directive, helping organizations solve the difficult problem of compliance while also helping companies foster consumer trust through enhanced transparency and openness about application-based tracking,” said Evidon Chief Privacy Officer Todd Ruback.

Evidon’s In-App Consent Notice joins the company’s industry-leading portfolio of privacy governance tools that are utilized daily by more than 400 companies globally, reaching more than 150 million web users in 40 languages.