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Blog

Why Self-Regulation Matters for Data Collection and Protection in Europe

The audience included a number of MEPs, new European Data Protection Supervisor Giovanni Buttarelli, MEP staff members, representatives from the European Commission and self-regulatory organizations. FEDMA,...

Tag Intrusiveness as a Metric for ROI

Tag Intrusiveness: Judging a Tag’s Impact on Your Business’s Data Collection If you recall in my second post, I mentioned leveraging “intrusiveness” as a metric for evaluating tags. We consider...

Whose Who In the AdTech World

From Evidon’s Optimization Desk – 3rd Party Technologies: Who’s Who? As I mentioned previously, at Evidon, we’re always looking for new ways to help people to understand the important interplay...

Tag Redirects

From Evidon’s Optimization Desk – Tag Redirects: An Introductory Discussion At Evidon, we’re always looking for new ways to help people understand the important interplay between ecommerce and ad...

Digital Advertising Alliance Goes Mobile

Last Thursday, the DAA announced that this will become a reality.  It’s powered by Evidon technology and our team’s expertise.  We’re very proud to enable this effort.  The DAA’s announcement...