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Blog

Think the GDPR Doesn’t Apply to You? Think Again!

If there was an elephant in your living room, would you point it out? Or wait for someone else to notice? Well, let me be the first to shine a spotlight on that elephant- the General Data Protection Regulation...


“Are You Getting My Good Side?”: What’s Your Profiling Strategy for GDPR?

  Are you getting my good side? With the deadline for GDPR compliance under a year away, if you haven’t thought through how your company profiles users, and if you have the rights to do so, you...


Why User Experience Isn’t Limited to Performance Metrics: Digital Governance, Risk and Compliance

At Evidon we champion the concept of “Digital Governance” as a collection of benefits that result from organizational discipline when it comes to leveraging digital vendors. When we began speaking...


How’s Your GDPR “Game”?

My kids love basketball, and when they first started playing, coaching them on how to defend meant teaching them to “protect the paint.” When children are younger, and smaller, protecting the paint...


From Evidon’s Optimization Desk – How Website Tags Can Hurt Users’ Experience

I took the last couple weeks off from writing to organize Evidon’s 3rd Annual Vendor Governance Workshop. The Workshop was a hit and drew attendance of individuals from over 25 Fortune 100 companies,...

Tags by Category

The Maturation of 3rd-Party Governance In my previous posts I’ve discussed “vendor intrusiveness” as a way of evaluating tags, as well as an introductory discussion of tag redirects, but today I’d...

How Programmatic Advertising Can Lead to “Inappropriate” Ad Placement: The Allstate/Breitbart Problem

Last week, Google hit news headlines when it announced that several big name advertisers including Walmart, Volkswagen, AT&T and Verizon, were suspending their marketing campaigns on Google’s YouTube...


Your GDPR “Un Readiness” Assessment is Done. Now What? Time To Outrun the Bear!

Preparedness levels are all over the place. Yet the clock is ticking.  In case you were wondering if the regulators are serious, here are two data points from the UK Information Commissioner’s Office...


The EviSphere: Navigating the Digital Supply Chain to Master Digital Governance

If you haven’t heard, we’ve sold our Ghostery browser extension to Cliqz and re-assumed our original Evidon brand. Evidon is now focused exclusively on our B2B – monitoring and consent –...


Evidon Sells Ghostery to Cliqz GmbH

Dear Friends: Today we announced the sale of our Ghostery consumer assets to Cliqz, GmbH. It’s an exciting opportunity for both companies. As part of Cliqz, Ghostery can now focus entirely on consumer...