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Blog

GDPR: It’s About Consent, Stupid!

My eyes are glazing over with all this GDPR content.  I think I’ve listened to 20 webinars, read 30 reports, and read 2-3 articles each day.  While some of it is interesting, I find most of it product...


The Privacy Shield: 5 Things You Need to Know

But what exactly does this mean?  Let me break it down for you in non-lawyer speak with five things you need to know. The Privacy Shield is an approved data transfer mechanism.  Adherence is voluntary,...

Publisher Checklist for the AdSense Policy Change

In my recent blog post discussing the impact of Google’s new EU User Consent Policy I urged website publishers to heed Google’s announcement changing its AdSense User Consent Policy. Today I’m reiterating...

Google-EU-Consent-Policy

The Impact of Google’s New EU User Consent Policy

 To be clear, I’ve long been a fan of companies like Google that have pushed the boundaries of convention and led in many categories of software innovation. Its wild commercial success, while enviable,...


Ignoring Privacy Enforcement Costing Businesses Millions Worldwide

Last year in the US, the FTC initiated 19 actions under the Fair Trade Commission Act, resulting in 13 penalties. The FTC is an equal-opportunity enforcer, however, and also brought numerous other actions...

Understanding the Differences Between Privacy and Security Online

Privacy is concerned with the collection and use of personal data. Security is concerned with protection of that personal data from unwanted intruders. There are numerous privacy laws and well-established...

Evidon’s Chief Privacy Officer to Address Proposed Data Protection Regulation Changes in EU

With businesses now collecting and using information in new and innovative ways, including the Internet of Things and Big Data, it is imperative that information is able to flow smoothly without hindrance...

Evidon Announces New In-App Privacy Notification for European Privacy Compliance

The EU’s ePrivacy Directive applies to not only desktop and mobile websites, but also to mobile applications. This requires companies to provide sufficient notice and obtain valid consent from their...

Why Self-Regulation Matters for Data Collection and Protection in Europe

The audience included a number of MEPs, new European Data Protection Supervisor Giovanni Buttarelli, MEP staff members, representatives from the European Commission and self-regulatory organizations. FEDMA,...

Digital Advertising Alliance Goes Mobile

Last Thursday, the DAA announced that this will become a reality.  It’s powered by Evidon technology and our team’s expertise.  We’re very proud to enable this effort.  The DAA’s announcement...