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Blog

Healthcare.gov Spending Millions in Marketing – Why It Matters

One of the most cost-effective and best ways to reach the uninsured is through digital media and advertising. To do this well, we have contracts with companies that help us to connect interested consumers...

Tag Intrusiveness as a Metric for ROI

Tag Intrusiveness: Judging a Tag’s Impact on Your Business’s Data Collection If you recall in my second post, I mentioned leveraging “intrusiveness” as a metric for evaluating tags. We consider...

Whose Who In the AdTech World

From Evidon’s Optimization Desk – 3rd Party Technologies: Who’s Who? As I mentioned previously, at Evidon, we’re always looking for new ways to help people to understand the important interplay...

Tag Redirects

From Evidon’s Optimization Desk – Tag Redirects: An Introductory Discussion At Evidon, we’re always looking for new ways to help people understand the important interplay between ecommerce and ad...