Evidon is now Crownpeak. To get the most updated content, information on new product releases, and the latest news, check out Crownpeak.com

Sign In Now

Please select which Evidon resource you need from the list below.

Blog

Evidon’s New Research on the State of Digital Vendor Governance

A new survey of the foremost digital marketing and IT leaders in eCommerce found that many of those who employ tags – the little injections of javascript that perform tasks like tracking or analytics...

Four Issues Unaddressed By Tag Management Systems

Tag managers are excellent ways for marketing to remove some of the burden from IT for campaigns and marketing initiatives (some would say sidestep IT). For all of the functionality and increased control...

Business Intelligence to Knock the C-Suite Off Their Feet

Business intelligence tools take many forms, from simple dashboards that give you a bird’s eye view of operations to analytics tools that process large amounts of data and whittle it down for easy consumption....

cause-marketing-data-leakage

The Biggest Cause of Marketing Data Leakage

Data leakage has been in the news more since Google – in an effort to curb the problem – announced that DMPs (demand-management platforms) will no longer be able to fire pixels across its ad...


Tag Intrusiveness: Judging a Tag’s Impact on Your Business’s Data

If you recall in my second post, I mentioned leveraging “intrusiveness” as a metric for evaluating tags. We consider a vendor’s intrusiveness to be the degree of risk that a technology introduces...

take-complexity-marketing-stack

Taking the Complexity Out of the Marketing Stack

To take even a glance at the dizzyingly complex marketing technology graphic (or supergraphic) from Scott Brinker at Chief Martech, shows the world of marketing technology solutions to be filled almost...


Survey: The Maturation of 3rd-Party Governance

Obviously, there are all levels of readiness and every organization must weigh their individual needs and goals, but this post should offer a useful overview of the current spectrum of organizational maturity...

marketing-stack-gone-awry

The Case of the Marketing Stack Gone Awry

From the outside, it’s sometimes easy to imagine corporations as monolithic entities – cool and calculating, decisions made with an exacting, spock-like logic. But as anyone who’s worked in a...


3rd Party Technologies: Who’s Who?

As I mentioned previously, at Evidon we’re always looking for new ways to help people to understand the important interplay between eCommerce and ad tech. More and more of our client interactions lately...

marketing-tag-cost-value

Not All Tags Are Created Equal: Weighing Marketing Tag Cost Versus Value

Most eCommerce managers wonder whether customers are getting distracted, prices are too high, or the culprit is that the checkout processes is too complicated. While you can’t read customers’...