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Blog

Calculating the ROI of Your Digital Supply Chain

In this 2016 study on the State of Digital Governance, Evidon (formerly, Ghostery) identified several crucial findings in their survey of site operators: 67% think that there are third-party technologies...


What Your Tag Manager Isn’t Telling You (Airline Edition)

What Your Tag Manager Isn’t Telling You (Airline Edition) The online ecosystem comprises a myriad of technologies that power and facilitate commerce, providing a wealth of benefits to organizations....


3 Ways to Decrease the Tracking Technologies on Your Site

Every once in awhile, we encounter a prospect who expresses to us that there is “no point” in greater visibility into their site’s tracking technologies, because they themselves have no control over...


Why User Experience Isn’t Limited to Performance Metrics: Digital Governance, Risk and Compliance

At Evidon we champion the concept of “Digital Governance” as a collection of benefits that result from organizational discipline when it comes to leveraging digital vendors. When we began speaking...


How’s Your GDPR “Game”?

My kids love basketball, and when they first started playing, coaching them on how to defend meant teaching them to “protect the paint.” When children are younger, and smaller, protecting the paint...


From Evidon’s Optimization Desk – How Website Tags Can Hurt Users’ Experience

I took the last couple weeks off from writing to organize Evidon’s 3rd Annual Vendor Governance Workshop. The Workshop was a hit and drew attendance of individuals from over 25 Fortune 100 companies,...

Tags by Category

The Maturation of 3rd-Party Governance In my previous posts I’ve discussed “vendor intrusiveness” as a way of evaluating tags, as well as an introductory discussion of tag redirects, but today I’d...

How Programmatic Advertising Can Lead to “Inappropriate” Ad Placement: The Allstate/Breitbart Problem

Last week, Google hit news headlines when it announced that several big name advertisers including Walmart, Volkswagen, AT&T and Verizon, were suspending their marketing campaigns on Google’s YouTube...


The EviSphere: Navigating the Digital Supply Chain to Master Digital Governance

If you haven’t heard, we’ve sold our Ghostery browser extension to Cliqz and re-assumed our original Evidon brand. Evidon is now focused exclusively on our B2B – monitoring and consent –...


From Evidon’s Optimization Desk – Another Way to Categorize Digital Vendors: Operations, Experience, Intelligence, & AdTech

As I mentioned previously, Evidon recently hosted a Digital Vendor Governance Workshop, where we explored a number of topics relating to how to better optimize tags leveraged by your organization, how...