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Blog

Why User Experience Isn’t Limited to Performance Metrics: Digital Governance, Risk and Compliance

At Evidon we champion the concept of “Digital Governance” as a collection of benefits that result from organizational discipline when it comes to leveraging digital vendors. When we began speaking...


How’s Your GDPR “Game”?

My kids love basketball, and when they first started playing, coaching them on how to defend meant teaching them to “protect the paint.” When children are younger, and smaller, protecting the paint...


How Programmatic Advertising Can Lead to “Inappropriate” Ad Placement: The Allstate/Breitbart Problem

Last week, Google hit news headlines when it announced that several big name advertisers including Walmart, Volkswagen, AT&T and Verizon, were suspending their marketing campaigns on Google’s YouTube...


Your GDPR “Un Readiness” Assessment is Done. Now What? Time To Outrun the Bear!

Preparedness levels are all over the place. Yet the clock is ticking.  In case you were wondering if the regulators are serious, here are two data points from the UK Information Commissioner’s Office...


The EviSphere: Navigating the Digital Supply Chain to Master Digital Governance

If you haven’t heard, we’ve sold our Ghostery browser extension to Cliqz and re-assumed our original Evidon brand. Evidon is now focused exclusively on our B2B – monitoring and consent –...


Evidon Sells Ghostery to Cliqz GmbH

Dear Friends: Today we announced the sale of our Ghostery consumer assets to Cliqz, GmbH. It’s an exciting opportunity for both companies. As part of Cliqz, Ghostery can now focus entirely on consumer...

GDPR Compliance Is A Lot Like Car Maintenance

GDPR compliance is a lot like car maintenance. You think you know what matters, but sometimes you over-spend on stuff you don’t need. Other times you ignore what matters and then it’s too late.  With...


GDPR: It’s About Consent, Stupid!

My eyes are glazing over with all this GDPR content.  I think I’ve listened to 20 webinars, read 30 reports, and read 2-3 articles each day.  While some of it is interesting, I find most of it product...


Header Bidding & The Importance of Monitoring Tag Latency

In an earlier post I discussed the importance of measuring individual tag performance regardless of tag load synchronicity and location on the page. Neither necessarily signifies that site performance...

Evidon: The Swiss Army Knife of Digital Governance

In the late 1880s the Swiss armed forces – the military for a country that had been neutral since the end of the 15th century, was facing a mobility crisis. It’s soldiers were too overburdened...