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Evidon Sells Ghostery to Cliqz GmbH

Dear Friends: Today we announced the sale of our Ghostery consumer assets to Cliqz, GmbH. It’s an exciting opportunity for both companies. As part of Cliqz, Ghostery can now focus entirely on consumer...


GDPR Compliance Is A Lot Like Car Maintenance

GDPR compliance is a lot like car maintenance. You think you know what matters, but sometimes you over-spend on stuff you don’t need. Other times you ignore what matters and then it’s too late.  With...


GDPR: It’s About Consent, Stupid!

My eyes are glazing over with all this GDPR content.  I think I’ve listened to 20 webinars, read 30 reports, and read 2-3 articles each day.  While some of it is interesting, I find most of it product...


Header Bidding & The Importance of Monitoring Tag Latency

In an earlier post I discussed the importance of measuring individual tag performance regardless of tag load synchronicity and location on the page. Neither necessarily signifies that site performance...


Evidon: The Swiss Army Knife of Digital Governance

In the late 1880s the Swiss armed forces – the military for a country that had been neutral since the end of the 15th century, was facing a mobility crisis. It’s soldiers were too overburdened...


10 Steps to a Digital Governance Plan

As I mentioned in a past article, the best way to optimize the use of digital technologies, as well as mitigate their risks, is through education. This education should cover vendor capabilities, the risks...


The Importance of Tag Hygiene

Even with the increasing knowledge about the digital technologies space, I often still hear two counterarguments that these technologies (tags, in our case) have a negative impact on the user: “Most...


Another Way to Categorize Digital Vendors: Operations, Experience, Intelligence, & AdTech

As I mentioned previously, Evidon recently hosted a Digital Vendor Governance Workshop, where we explored a number of topics relating to how to better optimize tags leveraged by your organization, how...


The Ghostyscape & Its Impact on Your Operational Efficiency

One of the recurring conversations that I have at Evidon with colleagues and clients alike, is on the idea of the impact that 3rd-party technologies have on page performance. Evidon has observed that these...


Introducing the Industry’s First “Ghostyscape”

By now, many of you are familiar with Evidon’s Trackermap technology, a visual representation of all of the relationships between the digital technologies leveraged by your website. For reference, here’s...