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Blog

Calculating the ROI of Your Digital Supply Chain

In this 2016 study on the State of Digital Governance, Evidon (formerly, Ghostery) identified several crucial findings in their survey of site operators: 67% think that there are third-party technologies...


EU Privacy Regulations: A Greek Tragedy

There are so many conflicting opinions and messages — or lack thereof — on EU privacy (specifically GDPR and the proposed ePrivacy Regulation) that I’m going to take another crack at boiling...


The Next Chapter: Evidon Joins Crownpeak

Today is that really big day you hope for when you start a company.  I’m excited to let you know that Crownpeak, the leading SaaS-based Digital Experience Management provider, has acquired Evidon. ...


What Your Tag Manager Isn’t Telling You (Airline Edition)

What Your Tag Manager Isn’t Telling You (Airline Edition) The online ecosystem comprises a myriad of technologies that power and facilitate commerce, providing a wealth of benefits to organizations....


How Evidon is Simplifying the GDPR’s Consent Requirement

If you’re like most, my guess is that you’re still trying to understand exactly what the EU’s Global Data Protection Regulation (GDPR) means for your business. While your privacy and legal teams...


Is GDPR Consent A Website Killer? It Doesn’t Have To Be!

I can see it coming.  Sometime in the next 6 months, if you are on the team that makes your site work (Web Operations, Content Management or eCommerce), you are called into a meeting with the CIO, the...


Are Marketers Finally Waking Up to the GDPR?

Marketers love consumers. Website visitors are the lifeblood of digital business. Create an outstanding user experience and the money comes rolling in.  Seems pretty obvious. But when it comes to the...


Evidon’s Recap of the DAA Summit 2017

Fresh out from the Digital Advertising Alliance’s 2017 Summit last week, I wanted to recap my experience and share with you a few of the highlights of the two-day Summit. The 2017 DAA Summit was my third...


3 Ways to Decrease the Tracking Technologies on Your Site

Every once in awhile, we encounter a prospect who expresses to us that there is “no point” in greater visibility into their site’s tracking technologies, because they themselves have no control over...


What is profiling under the GDPR?

Confusion about “profiling” abounds and it’s driving me nuts, so I’m going to quickly clear it up so we can talk about something cool like Evidon’s four step approach to the GDPR’s “profiling”...