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Blog

How Evidon is Simplifying the GDPR’s Consent Requirement

If you’re like most, my guess is that you’re still trying to understand exactly what the EU’s Global Data Protection Regulation (GDPR) means for your business. While your privacy and legal teams...


Is GDPR Consent A Website Killer? It Doesn’t Have To Be!

I can see it coming.  Sometime in the next 6 months, if you are on the team that makes your site work (Web Operations, Content Management or eCommerce), you are called into a meeting with the CIO, the...


Are Marketers Finally Waking Up to the GDPR?

Marketers love consumers. Website visitors are the lifeblood of digital business. Create an outstanding user experience and the money comes rolling in.  Seems pretty obvious. But when it comes to the...


Evidon’s Recap of the DAA Summit 2017

Fresh out from the Digital Advertising Alliance’s 2017 Summit last week, I wanted to recap my experience and share with you a few of the highlights of the two-day Summit. The 2017 DAA Summit was my third...


3 Ways to Decrease the Tracking Technologies on Your Site

Every once in awhile, we encounter a prospect who expresses to us that there is “no point” in greater visibility into their site’s tracking technologies, because they themselves have no control over...


GDPR: Evidon’s Approach to Profiling

Confusion about “profiling” abounds and it’s driving me nuts, so I’m going to quickly clear it up so we can talk about something cool like Evidon’s four step approach to the GDPR’s “profiling”...


Think the GDPR Doesn’t Apply to You? Think Again!

If there was an elephant in your living room, would you point it out? Or wait for someone else to notice? Well, let me be the first to shine a spotlight on that elephant- the General Data Protection Regulation...


“Are You Getting My Good Side?”: What’s Your Profiling Strategy for GDPR?

  Are you getting my good side? With the deadline for GDPR compliance under a year away, if you haven’t thought through how your company profiles users, and if you have the rights to do so, you...


Why User Experience Isn’t Limited to Performance Metrics: Digital Governance, Risk and Compliance

At Evidon we champion the concept of “Digital Governance” as a collection of benefits that result from organizational discipline when it comes to leveraging digital vendors. When we began speaking...


How’s Your GDPR “Game”?

My kids love basketball, and when they first started playing, coaching them on how to defend meant teaching them to “protect the paint.” When children are younger, and smaller, protecting the paint...