Research

Consumer Interactions Within Ad Notice

November 10, 2010

Evidon's latest consumer research, conducted with Dynamic Logic, on how consumers interact with the Advertising Option Icon, powered by Evidon's Assurance Platform, and the impact of that experience on brand favorability.

Economic Impact of Privacy on Online Behavorial Advertising

November 10, 2010

Ponemon Institute study revealing how marketers would spend 3x more on online behavioral advertising if it weren't for privacy concerns.

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