Whether you call it the marketing "service layer" or "technology ecosystem" or "tech stack," we're all talking about the same thing: the technology and solutions that help myriad companies do business more effectively online. From analytics to delivering a more relevant ad, there are endless reasons for responsible companies to put their tags on websites, and for sites to host those tags. The Evidon Global Tracker Report is a new semi-annual report that offers all market players unprecedented insight into this fundamental segment of digital media. A comprehensive but easily-digestible combination of primary data and editorial from experts in the space, this report covers a range of issues around data collection and usage.
Click here to request a copy of Evidon's Global Tracker Report.
-
Evidon Global Tracker Report
June 06, 2012 -
Consumer Attitudes toward Transparency in Data Collection
June 06, 2012Evidon's latest consumer research, conducted with Toluna, on consumer attitudes towards data collection online—most importantly, how being transparent with consumers, and giving them more control over their information, impacts their opinion of brands.
-
Consumer Interactions Within Ad Notice
November 11, 2010Evidon's latest consumer research, conducted with Dynamic Logic, on how consumers interact with the Advertising Option Icon, powered by Evidon's Assurance Platform, and the impact of that experience on brand favorability.
-
Economic Impact of Privacy on Online Behavorial Advertising
November 11, 2010Ponemon Institute study revealing how marketers would spend 3x more on online behavioral advertising if it weren't for privacy concerns.