Privacy Statement

Privacy Statement

Evidon Website Privacy Statement

Effective Date: March 14, 2013



Evidon reveals the invisible web. We’re dedicated to improving the online ecosystem by helping people and businesses see, understand and control how data is collected and used across the web—for advertising, e-commerce and more.

The website (the “Website”) is owned and operated by Evidon, Inc. This Privacy Statement is subject to and conditioned upon our Terms of Use Agreement found in the footer of the Website. We want to help you understand our information practices as you use our Website and interact with us as a customer, prospect, or interested consumer.

This Privacy Statement governs information you share with us, including personal information, when you use the Website. It explains how we may collect, use, and in some instances, share this personal information. This Privacy Statement does not govern Evidon's services and products that we provide to businesses, advertisers, publishers, and other participants in the online marketplace. This Privacy Statement applies to all personal information received by Evidon, whether in electronic, paper or verbal format.

U.S.-E.U. and E.U Swiss Safe Harbor Adherence
Evidon complies with the US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Evidon has certified that it adheres to the Safe Harbor Privacy Principles (the “Principles”) of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor Program, and to view our certification page, please visit If there is a conflict between anything contained in this Privacy Statement and the Principles, the Principles shall govern.

In compliance with the US-EU and US-Swiss Safe Harbor Principles, Evidon commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact Evidon. Our contact details are provided at the end of this policy.

Evidon has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus (the “BBB”). If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Evidon, please visit the BBB EU SAFE HARBOR web site for more information and to file a complaint.


Information You Provide
 Evidon may ask you to provide us with personal information if you would like to take advantage of the services we offer. Personal information means any information that may be used to identify an individual, including, but not limited to, your name, company name, telephone number, and email address. We use this information to respond to your requests and otherwise provide you with information regarding our products and services. For example, if you contact us through the Website, we may collect the personal information from you and we may use it to respond to your request and otherwise communicate with you about our business.

E-mail Communications
 We allow you to subscribe to our blog and weekly privacy news summary (the Evidon Weekly Dispatch) and receive notifications of new posts by email. From time to time we will send you general marketing emails, notifications of events, and other important news about Evidon. If you wish to learn how to opt out from receiving these types of email communications, please see the "Choice/Opt-out" section below.

Website Tracking
 We track the use of the Website to analyze our marketing efforts, improve the services we offer and improve the efficiency of the Website. We automatically collect user traffic patterns throughout the Website using cookies, which do not contain personal information. As this collection is for business purposes, we do not cookie users within our Consumers and Privacy section (though our site’s privacy notice, which can be accessed by clicking the “cookie consent” icon in the lower-right hand part of any page, will still include the same disclosures in this section as those included in our business-oriented sections). Users who do not wish to have their data collected can opt-out of that collection via our site’s privacy notice.

Third Party Cookies
 Except for those cookies disclosed in this Privacy Statement, Evidon does not allow third party cookies on the Website. However, we may use third party providers to power certain services like the Evidon blog (located at Those third party providers may use third party cookies, for example session ID cookies, to make it easier for you to navigate the Website. The use of cookies by third parties is not covered by this Privacy Statement. We do not have access or control over these cookies. You should check the applicable privacy policies of those third parties.

Clear Gifs (Web Beacons/Web Bugs)
 Third party providers who service our website, like the Evidon blog, may employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help them better manage content on our site. Clear Gifs are not cookies. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. Evidon does not connect the information gathered by clear gifs to any user’s personal information.

 Except for the information you have provided to us in order to subscribe to our blog, we do not collect any personal information in relation to our blog. To request removal of your personal information that you gave us in order to subscribe to our blog, please contact us at

Customer Testimonials
 We may post customer testimonials on the Website. Before we post a customer testimonial on the Website, we obtain the customer's written consent to post the customer’s testimonial and name. To request removal of your personal information from our customer testimonials, contact us at In some cases we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

User Access
 We provide you with reasonable access to your personal information to correct data that may be inaccurate or delete data at your request. Please contact us at if you would like to notify us of inaccurate data or request that we delete your data. We may decline to process requests that: are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical, or where information is required to be retained by law or for legitimate business purposes.

Data Retention
 We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Evidon Transfer and Information Sharing
 We do not share personal information collected on the Website with third parties without your permission, unless it is for the purpose of processing personal information on our behalf. In all such cases we use commercially reasonable efforts to comply with the relevant Principles. However, even though Evidon does not otherwise share personal information about Website users with third parties, we reserve the right to disclose your personal information as required by law, or when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Website.

Merger, Sale, or Reorganization of Evidon
 If Evidon should ever file for bankruptcy or have its assets sold to or merged with another entity, information Evidon receives from you from this Website is an Evidon asset and may be transferred without recourse.

Affiliated Websites, Other Websites, and Advertisements
 This Privacy Statement applies to the Website and describes our corporate information collection practices for our business operations. It does not govern nor describe the information practices of our Evidon services for the online market.
We do not exercise control over the websites of third parties that you may link to or view as part of a frame on a page on this website. We are not responsible for the actions and policies of such third parties. You should check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party.

 For information on how to opt-out of the collection and use of your personal information by Evidon, go to There are two ways that you may elect to opt-out of our collection and/or use of the information you provided to us through the Website. The first way is by opting-out through our Cookie Consent tool that is found in the bottom right hand corner of the Website. If you opt-out by this method, we will still record the privacy notices we deliver and continue to communicate the preferences you explicitly set with us (for example, opt-out choices.) To ensure we remember your request, we store your preferences in a cookie on your browser. The second way you can opt-out is by emailing us at  In your email make sure to say in the subject line: opt-out of cookie collection. Also, if you no longer wish to receive email communications, you may opt-out of receiving them by emailing us at and say in the subject line that you no longer wish to receive email communications.

International Visitors and Customers
 The Website is hosted in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the U.S., which does not have the same data protection laws as the EU. However, our adherence to and compliance with the Safe Harbor Programs is the mechanism for us to the collect and transfer personal information from the E.U. to the U.S. If you are a citizen of the E.U. or Switzerland, please refer the section entitled “U.S.-E.U. and E.U Swiss Safe Harbor Adherence” found above.

 No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and therefore you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure that physical, administrative and technical safeguards are in place to protect the security of our systems and data we collect. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such measures.

If Evidon learns of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Website or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Website. Evidon may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us at Evidon may post a notice on the Website if a security breach occurs.

Changes and Updates
 We may occasionally update this Privacy Statement. When we do, we will also revise the "Effective Date" at the top of the Privacy Statement. For changes to this Privacy Statement that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will notify you here or by means of notice on our home page or by obtaining consent via email. It is your responsibility to periodically review this Privacy Statement to stay informed about how we are protecting the personal information we collect. Your continued use of the Website constitutes your agreement to this Privacy Statement and any updates

Dispute Resolution 
The BBB serves as our independent resource mechanism to resolve disputes alleging a violation of the Safe Harbor Principles. If your inquiry to us is not timely or satisfactorily addressed by us, you may contact the BBB in writing as provided in the section entitled “U.S.-E.U. and E.U Swiss Safe Harbor Adherence” above.

Contacting Evidon
To access your information, ask questions about our information practices, to make comments or to share concerns regarding Evidon’s information practices, you can mail us at the address found below or email us at
Privacy Department
Evidon, Inc.
10 E 39th Street, 8th Floor
New York, NY 10016
You can always reach us by telephone at 917-262-2528.