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Evidon Website Privacy Statement
Effective Date: 8/6/2010
OUR INFORMATION PRACTICES AT EVIDON.COM
Evidon is dedicated to improving online advertising by increasing accountability, improving transparency and, most importantly, helping consumers and advertisers understand why, how, and where ads are displayed online. The website www.evidon.com is owned and operated by Evidon, Inc. As you use our corporate website and interact with us as a business customer, prospect, or interested consumer, we want to help you understand our information practices.
This statement governs information you share with us, including personal information, when you use the Evidon.com website. It explains how we may collect, use, and in some instances, share this information.
This statement does not govern Evidon's Services, the tools and services we provide to businesses, advertisers, publishers, and other participants in the online marketplace.
INFORMATION COLLECTION AND USE
Information You Provide
Evidon may ask you to provide us with personal information through email
communications if you would like to take advantage of the services we offer.
Personal information means any information that may be used to identify an
individual, including, but not limited to, your name, home address, telephone
number, and email address. We use this information to allow you to post
comments on our blogs, respond to your requests and otherwise provide you with
information regarding our products and services. For example, if you contact us
through this website, we may receive personal information from you which we may
use to respond to your request and otherwise communicate with you about our
business.
E-mail Communications
We allow you to subscribe to our blog and receive notifications of new posts by
email. If you wish to opt-out from receiving these types of email
communications please see the "Choice/Opt-out" section below.
We may also use aggregate clickstream information we collect from our website users. This information does not personally identify you and is used primarily to monitor traffic to the website, so we can continue to enhance the website and our services.
Usage Tracking
We may track usage of Evidon.com to improve the services we offer and our
website. We collect user traffic patterns throughout our website using text
files called cookies which do not contain personal information. This
information will only ever be collected to help improve website flow and
usability. In addition, we track click-through information, including IP
addresses, to our website from the reports and emails we send to our customers.
This is done to gauge the effectiveness of our marketing campaigns and to
discourage fraudulent use. However, we do not correlate this information with
any personal information of individual users.
Cookies
We may place a text file called a "cookie" in the browser files of
your computer. The cookie itself does not contain personal information,
although it will enable us to relate your use of this website to information
that you have specifically and knowingly provided. A cookie cannot read data
off your hard disk or read cookie files created by other websites. Evidon may
use cookies to track user traffic patterns (as described above). You can refuse
cookies by turning them off in your browser. If you have set your browser to
warn you before accepting cookies, you will receive the warning message with
each cookie. Some Evidon.com features and services may not function properly if
your cookies are disabled.
Third Party Cookies
Evidon does not allow third party cookies on Evidon.com. However, we may use
third party providers to power certain services like the Evidon blog (located
at http://blog.evidon.com), which may use third
party cookies, for example session ID cookies, to make it easier for you to
navigate our site. The use of cookies by third parties is not covered by our
privacy statement. We do not have access or control over these cookies.
Clear Gifs (Web Beacons/Web Bugs)
Third party providers who service our website, like the Evidon blog, may employ
a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that
help them better manage content on our site. Clear gifs are tiny graphics with
a unique identifier, similar in function to cookies, and are used to track the
online movements of Web users. In contrast to cookies, which are stored on a
user's computer hard drive, clear gifs are embedded invisibly on Web pages and
are about the size of the period at the end of this sentence. We do not tie the
information gathered by clear gifs to our customers' personally identifiable
information.
Blog
If you comment or otherwise participate in discussions on our blog, you should
be aware that any personally identifiable information you submit there can be
read, collected, or used by other users of these blogs, and could be used to
send you unsolicited messages. We are not responsible for the personally
identifiable information you choose to disclose in these blogs. To request
removal of your personal information from our blog or community forum, Please contact us . In some cases, we may not be able to
remove your personal information, in which case we will let you
know if we are unable to do so and why.
Customer Testimonials
We post customer testimonials on our website. We do obtain the customer's
consent via email prior to posting the testimonial to post their name along
with their testimonial. To request removal of your personal information
from our customer testimonials, Please
contact us. In some cases we may not be able to
remove your personal information, in which case we will let you know if we are
unable to do so and why.
User Access
We make a good faith effort to provide you with access to your personal
information to correct data that may be inaccurate or delete data at your
request. Please contact us if you would
like to notify us of inaccurate data. We may decline to process requests that:
are unreasonably repetitive or systematic, require disproportionate technical
effort, jeopardize the privacy of others, would be extremely impractical, or
where information is required to be retained by law or for legitimate business
purposes.
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services please contact us . We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
EVIDON TRANSFER AND INFORMATION SHARING POLICY
We do not share personal information collected on this website with third parties without your permission. We may provide personal information to or permit access to personal information by our vendors and service providers for the purpose of processing personal information on our behalf or where such access is relevant to assisting us.
Evidon does not otherwise share personal information about Evidon.com users with third parties unless we believe that doing so is legally required; or to otherwise protect our property or legal rights or that of others.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website.
Merger, Sale, or Reorganization of Evidon
If Evidon should ever file for bankruptcy or have its assets sold to or merged
with another entity, information Evidon receives from you, from this website,
is a Evidon asset and may be transferred.
Affiliated Websites, Other Websites, and Advertisements
This Privacy Policy applies to Evidon.com and describes our corporate
information collection practices for our business operations. It does not
govern nor describe the information practices of our Evidon Services offering
for the online market.
We do not exercise control over the website of third parties that you may link to or view as part of a frame on a page on this website. We are not responsible for the actions and policies of such third parties. You should check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party.
OPTING OUT
Opt-outing is associated with use of the Evidon Assurance Platform and results in opt-out of data collections regarding website usage and analytics. If you opt-out we will still record the privacy notices we deliver and continue to communicate the preferences you explicitly set with us (for example, opt-out choices.) To ensure we remember your request, we store your preferences in a cookie on your browser.
For information to opt-out of Evidon, click here.
Choice/Opt-out
If you no longer wish to receive email communications, you may opt-out of
receiving them through Wordpress subscription management or by
emailing us at privacy@evidon.com.
INTERNATIONAL VISITORS AND CUSTOMERS
This website is hosted in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the U.S., which does not have the same data protection laws as the EU, and by providing your personal data you consent to:
SECURITY
No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems.
However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such measures.
If Evidon learns of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using this website or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this website. Evidon may post a notice on our website if a security breach occurs. Evidon may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us at privacy@evidon.com.
TRUSTe Certification
Evidon, Inc. has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability, and choice regarding the collection and use of your personal information. The TRUSTe program does not cover information that may be collected through downloadable software. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organization globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at privacy@evidon.com. If you are not satisfied with our response you can contact TRUSTe here.
CHANGES AND UPDATES
We may occasionally update this Privacy Policy. When we do, we will also revise the "effective date" on the Privacy Policy. For changes to this Privacy Policy that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will notify you here or by means of notice on our home page or by obtaining consent via email. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the personal information we collect. Your continued use of this website constitutes your agreement to this Privacy Policy and any updates.
CONTACTING EVIDON
If you have any questions, comments, or concerns about Evidon or this Privacy Policy, please email us at privacy@evidon.com. In the event that we are still unable to resolve your concerns Evidon is committed to cooperating to achieve a proper resolution of your privacy concerns.
Postal Mail Address:
EVIDON, Inc.
28 West 44th Street, Suite
800
New York, NY 10036
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