The Sign of a Privacy Leader

All kinds of businesses are complying with the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising to prove that they’re doing right by consumers. Agencies and advertisers, eager to protect their brands and show consumers that they care about their privacy, need a reliable way of ensuring that their sell-side partners share those same goals.

The Evidon GreenLight Program is your way to show buyers that you are employing best practices to comply with the Self-Regulatory Program, and that you’re a brand-safe partner.

What the program means:

1. Evidon powering your OBA compliance: your company intends to run enhanced notice using the Advertising Option Icon on all of your online behavioral advertising campaigns by the August 29 IAB deadline, with Evidon as your exclusive or default partner.



2. Reliable partner to Buy-side: agencies and advertisers can buy confidently with you because they’ll run OBA-compliant campaigns that are technologically reliable, conform to buy-side notice and branding specifications, and more.



3. Proper privacy policy: your company has all required opt-outs present in your existing privacy policy and has completed privacy policy review by Evidon’s in-house CIPP staff.

Simply checking off “OBA compliant” on an RFP is not enough! Compliance is complex and demands a real solution with validation. To find out more about The Evidon GreenLight Program, contact Aaron Letscher at 917-262-2538, or aaron@evidon.com.