Management Team

Scott Meyer

Scott created Evidon (formerly Better Advertising) while an Entrepreneur in Residence at Warburg Pincus LLC, the global private equity firm that is supporting the company. From 2005-2008, Scott was President and CEO of, a part of The New York Times Company. He spent eight years with The New York Times Company in a number of senior management roles. In addition to his role at, he was the General Manager of the company's flagship website, The New York Times on the Web. He also served as vice president, strategic planning for The Boston Globe. Before joining The New York Times Company, Scott was with (a venture-backed company which was acquired by Reuters in 2003 after a successful IPO in 1999), where he was Vice President and General Manager of its business-to-consumer division. Before beginning his media career, Scott worked in management consulting at The Boston Consulting Group and in investment banking at Merrill Lynch & Co. Scott holds an A.B. in Public Policy and American Institutions from Brown University, where he was a winner of the Rouse Prize for Economics. Scott also interned in the US Senate and in the Office of Management and Budget as a recipient of a White Internship from the Taubman Center for Public Policy at Brown. He has an M.B.A. from Harvard Business School.

Ed Kozek


Ed leads Engineering and Product Development for Evidon. Before joining the company, Ed was Vice President of Engineering and Product Management at Right Media, the first and largest online advertising exchange. When it was acquired by Yahoo! in 2007, Right Media was processing more than 8 billion impressions per day and supporting tens of thousands of businesses.

As Senior Director of Engineering at Yahoo!, Ed also worked on Yahoo's APT advertising platform as well as number complex integration projects. Ed has also held roles as Vice President of Engineering of Bounty Jobs, an online marketplace in the recruiting industry; Senior Software Engineer at Spotfire, Inc. (acquired by TIBCO in 2007); Marketing Manager at Millipore, Inc.; and Writer and Editor at Hoover's Online. Ed has a BA from the University of Massachusetts.

Mark Rudolph

Mark is the Chief Revenue Officer at Evidon. Most recently, Mark Rudolph was Vice President of North American Sales & Customer Success for the Gomez product line at Compuware. Prior to its acquisition by Compuware, he held a similar position as Vice President of North America Enterprise Sales for Gomez. Mark started at Gomez in 1999, and held various sales/sales management postions, and was considered a integral part of the organization which helped drive Gomez into becoming the leading external performance monitoring provider. Mark holds an MBA from Boston College, as well as a BS in Management from The Georgia Institute of Technology.

Emily Riley

Emily drives Evidon's marketing and company database operations. Most recently Emily was VP, Product and Marketing at Audience Science where she led the company's repositioning from an ad network into an industry-leading data management and media buying platform.  Prior to that, Emily worked as an Analyst and VP Research Director at Forrester Research and as an Analyst at Jupiter Research, Emily delivered insightful guidance to global Fortune 100 brands as well as major media companies, agencies and technology companies. Emily’s background also includes running digital marketing for Martha Stewart Living Omnimedia, where she helped re-launch its web site as an advertising-based content site. She started her career as a delivery analyst at where she honed her quantitative understanding of the digital marketplace. Emily earned a bachelor's degree from The Johns Hopkins University.

John D. McCarthy


John has over 20 years experience in financial and operational management for startups and publicly traded companies. He has recently been acting CFO for several NY-area venture backed companies including Etsy, Stylesight and Prior to that he was acting CFO and SVP of Sales for Globix, the hosting and managed services company, during and after its successful restructuring. Earlier in his career he was Vice President of Business Affairs at Young & Rubicam and a Controller at United Technologies. He received an MBA degree from Wharton and a Masters degree in International Studies from Wharton's Lauder Institute. He received his undergraduate degree in Asian Studies from Connecticut College and is proficient in Mandarin Chinese.

Kyle Roberts

SVP, Human Resources |

Kyle leads Talent Acquisition and Human Resource efforts for Evidon. With over 13 years of experience in the digital space, starting with Doubleclick in 1997, Kyle has helped high growth, technology start-ups create and build high-performing teams as well as the organizational and operational infrastructure necessary to quickly scale. Before joining the company, Kyle was Vice President of Human Resources at Right Media, the first and largest online ad exchange later acquired by Yahoo!. Most recently, she led HR efforts at Tremor Media, one of the largest online video networks. With a comprehensive skill-set, Kyle's expertise lies in strategic planning, organizational development, compensation and incentives, and change management. Kyle studied Design and Resource Management at University of Connecticut and Instructional Design at New York University.

Damian Scragg

Managing Director, EMEA |

Damian heads up client services and development across the EU region for Evidon. Damian was most recently Vice President of International Sales & Services at Auditude Inc., the leading US-based video ad management platform, where he developed the European go-to-market strategy, helping to build a presence in the UK and Europe.

Damian has significant experience in the online advertising sector, including three years as European Sales Director at Right Media, the first and largest online advertising exchange, implementing their European strategy prior to, during and after its takeover by Yahoo!.

Damian’s 14 years of sales experience include roles at Transactis UK, Abacus Direct, CACI Ltd and Centaur Communications Ltd.    

Todd B. Ruback

Todd is the Chief Privacy Officer at Evidon. His responsibilities include interfacing with regulators, legislators, and privacy thought leaders, as well as supporting product and business development. He has been a privacy attorney with the law firm of DiFrancesco, Bateman, Coley in Warren, New Jersey since 2009, heading the Privacy and Technology Law Group. He is a CIPP/US/IT and is also President of the Privacy Special Section of the New Jersey State Bar Association. He has assisted organizations implement best privacy practices, performed privacy assessments, and has been appointed to numerous insurance carrier panels as a preferred privacy attorney to oversee complex data breaches. He has authored or co-authored numerous privacy publications and has been a guest speaker at many privacy events.

Todd attended the University of Denver where he received both his BA and his JD.

Advisory team

Colin O'Malley

Co-Founder, Corporate Strategy and Privacy Advisor

Colin is Evidon's Co-Founder and Privacy Advisor. He co-founded the company and led its initial Design Program, a collaboration with the top seven agency holding companies, leading brands and networks. An expert in privacy matters with deep connections in the policy world, he was the Vice President of Strategic Partnerships & Programs at TRUSTe from 2003 to 2009, where he developed and launched self-regulatory programs for email (including the Bonded Sender Program, sold to Return Path) and Software (Trusted Download Program). Execution across these programs drove the transition of TRUSTe to for-profit status and an A-Round from Accel Partners.

Earlier he was the Manager of Product Development at NetCreations, a double opt-in email marketing firm that went public in 1999. Colin is a published author and has a BS in Economics and Human and Organizational Development from Vanderbilt University.   

Aaron Letscher

Aaron was the Senior Vice President of Client and Product Strategy.  He led Evidon's global client and product strategy initiatives and was responsible for Evidon's partnerships and integrations with all companies in the digital marketing ecosystem, as well as working on strategic opportunities. Prior to Evidon, Aaron worked as an independent consultant helping online advertising technology companies with sales, business development, and go to market strategies. Aaron was part of the founding team of Right Media, joining the company at inception in 2003 and leading sales and business development efforts for the Right Media Exchange through its acquisition by Yahoo! in 2007. Aaron has 13+ years of experience in digital marketing and advertising technology, also leading various business development initiatives while at Inadco, Yahoo!, and DoubleClick.

Scott Klass

Scott was the Senior Vice President of Marketing at Evidon.  He led Evidon's marketing efforts. As one of the early employees at Right Media, Scott helped to introduce a new sector to the market - the digital advertising exchange - and reposition Right Media as the fundamental player in that space. Simplifying a complex story and telling it through an array of unique initiatives, Scott helped to secure Right Media's reputation as a transformative digital advertising business. He led the company's marketing efforts through acquisition by Yahoo! in 2007.

Scott guided the development of Yahoo!'s B2B messaging platform and marcom initiatives around the company's APT advertising platform. His 14 years in digital media include roles at Napster/Pressplay, InfoBeat, Sony Music Entertainment and interCLICK. Scott has a BA in American Studies from Brandeis University.

Sarah Fay

Advertising Industry Advisor

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She has helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth.

In her role as President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah is also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.   

Daniel Jaye

Advertising Industry, Technology & Privacy Advisor

Daniel works closely with Evidon to develop its industry leading technology platform and advises the company on advertising industry and privacy matters. Daniel has held many leadership roles in Internet advertising and privacy space. He is the author of key web privacy standards, has been an advisor to the Federal Trade Commission, co-founded of the Network Advertising Initiative (NAI), and holds early patents in behavioral targeting and internet privacy. Daniel is President and COO of ad summos, inc. and is the former President of TACODA, bought by AOL in 2007, and the Chairman and CTO of Permissus from 2001 to 2005. He founded and was the CTO of Engage from 1995 to 2001 and was the acting CTO of CMGI from 1995 to 1999. Daniel has a BA in Astronomy and Astrophysics & Physics from Harvard University.   

Mark Naples

Communications and Privacy & Government Affairs Advisor

Mark is the Managing Partner for WIT Strategy, a strategic communications consultancy that serves clients who do business on the web in the US, Europe, and Latin America. He is the former Vice President of Marketing, Investor Relations, and Privacy Officer for 24/7 Real Media (NASDAQ:TFSM). Mark's experience in media, marketing and public affairs with firms such as Ogilvy & Mather and Kearns & West has ranged from lobbying for the "Baby Bells" as part of the Telecom Reform Act of 1994 and testifying before the Senate Commerce Committee in 2001 on Privacy. He has written and placed thousands of bylined and other articles for clients on topics as diverse as privacy, healthcare, the environment, and civil rights that have been published in dozens of media outlets from The Wall Street Journal and New York Times to Governing Magazine and Advertising Age. Mark holds a BA in Religion from Haverford College.   

Jim Garrity

Advertising Industry Advisor

Jim Garrity is the founder and CEO of Bellwether Digital Bridge, LLC., a marketing consultancy helping advertisers, agencies and digital media companies bridge the gap between the worlds of traditional and digital communications. Prior to his retirement from Wachovia in 2007, Garrity served as the Chief Marketing Officer (CMO) for Wachovia for more than a decade. Prior to Wachovia, Garrity held executive roles in sales and marketing at both IBM (last position there was Director of Advertising, IBM US), and Compaq where he was Vice President, Communications. From 1995 - 2007 he served on the Board of Directors of the Association of National Advertisers (ANA) which he chaired in 1998. He also founded the ANA's New Technologies Committee in 1995 and chaired it until he retired from Wachovia. He is currently a Non-Executive Director of Burst Media and is Chairman of Canoe Ventures' Advisory Board, Chairman of Digitalsmiths' Advisory Board and serves as an advisor to Marketshare Partners, Evidon, and Send it Certified.   

Lydia Parnes

Privacy and Regulatory Counsel

Lydia Parnes is a partner in the Washington, D.C., office of Wilson Sonsini Goodrich & Rosati, where her practice focuses on privacy, data security, Internet advertising, and general advertising and marketing practices. The former director of the Bureau of Consumer Protection (BCP) at the Federal Trade Commission (FTC), Lydia is a highly regarded expert in the field of consumer protection. In 2006, she served as the deputy executive director of the President's Task Force on Identity Theft, coordinating the efforts of 17 federal agencies in developing a national strategic plan to combat identity theft in both the private and public sectors.

Lydia has a JD from the Washington College of Law at American University and a BA in Political Science from American University.   

Sim Simeonov

Technology Advisor

Sim is the Founder and CEO of FastIgnite, where he helps entrepreneurs shape promising ideas, raise capital, build teams and execute across all stages of the startup lifecycle. Prior to starting FastIgnite, Sim spent seven years as Technology Partner at Polaris Venture Partners and as the Vice President of Emerging technologies and Chief Architect at Macromedia (now Adobe). Earlier, Sim was Founding Member and Chief Architect at Allaire, one of the first large Internet platform companies. Sim has an MA in Computer Science from Boston University and a BA in Computer Science, Economics and Mathematics from Macalester College.   

Greg Tagaris

Technology & Operations Advisor

Greg comes to Evidon from twelve years at DoubleClick, most recently as Chief Information Officer from 2005 until the company's acquisition by Google. He has been a Consultant at Google since 2008. Greg also has engineering experience at the Modularm Corporation, ConEd, and Cahners Publishing.

Greg has a BA in Electrical Engineering from Polytechnic University.   


Jonathan K. Hsu

Jonathan K. Hsu is Chief Executive Officer of Recyclebank, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses. Recyclebank has more than 3 million members in the United States and the United Kingdom and has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme, for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, and as the top Venture-backed Clean-tech Company by the Wall Street Journal.

A media and Internet executive veteran, Jonathan was previously the chief executive officer of 24/7 Real Media, the leaders behind the science of digital marketing and part of WPP, the world leader in marketing communications. Prior to his 11-year tenure at 24/7 Real Media, Jonathan spent time as an M&A investment banker at JP Morgan Securities. He is a member of the World Economic Forum Future of the Internet Council, as well as The Paley Center for Media, and the Vistage CEO global community.

Jonathan holds a B.A. in economics from Harvard University and an M.B.A. in strategic management and finance from the Wharton School at the University of Pennsylvania.   

Andrew Park

Andrew Park joined Warburg Pincus in 2008 and focuses on investments in the technology, media and telecommunications sectors. Prior to joining Warburg Pincus, Mr. Park worked in the Investment Banking Divisions at DLJ and UBS and in Private Equity at The Carlyle Group. He received a B.A. from Dartmouth College and an M.B.A. from Harvard Business School. Mr. Park. is a director of TradeCard, Evidon and The Gordian Group.   

Mark Colodny

Mark M. Colodny joined Warburg Pincus in 2001 and focuses on TMT investments in media, Internet and information companies. Mr. Colodny also leads the firm’s West Coast office. Previously, he served as senior vice president of corporate development at Primedia where he ran the mergers and acquisitions group. He began his career as a journalist at Fortune magazine. Mr. Colodny received an A.B. from Harvard University, an M.B.A. from Harvard Business School and a J.D. from Harvard Law School. He is a director of A Place for Mom, CAMP, Evidon, GlobalSpec, iParadigms, MLM Information Services, Multi View, OnTargetJobs and Spigit. Mr. Colodny is also chair of ProPublica’s Business Advisory Board.