From regulators to major European and global brands, privacy advocates to technologies to trade associations, key players from all sides of the online privacy issue joined us on December 6th at Field Fisher Waterhouse in London for this fantastic, standing-room-only event—the second in our ongoing series. We’d like to thank all attendees and participants for helping us make it so successful. Videos from key panelists and attendees are coming soon.

Empower EU

 

The ePrivacy Directive is being implemented across all 27 EU Member States. The law requires consumer “consent,” but how far must a company must go to obtain it?

Creating an effective European framework for giving consumers transparency and control over how their information is used online while satisfying regulators is proving challenging. Once the rules are defined, will businesses be able to navigate them? Can the industry's self-regulatory programme match the scope of the law? Evidon Empower Europe – The Cookie Compliance Conference is here to help clear things up.

Hosted by New Media AgeMichael Nutley, the second event in Evidon’s summit series dedicated entirely to consumer privacy and advertising will bring together key European regulatory, legal and business leaders for a frank discussion on how the ePrivacy Directive will empower consumers while enabling businesses to grow.

Leading privacy and compliance technology provider Evidon and Field Fisher Waterhouse invite you to dig deep into a topic that touches everyone in the digital ecosystem and beyond.

 

Programme

14:00 - 14:30

Registration

14:30 - 14:35

Welcome

14:35 – 15:20

Defining Consent

The greatest uncertainty created by the amended e-privacy directive is how and when consent must be obtained in order to comply with the law. This panel will explore the expectations of legislators and regulators, and will analyse, debate and identify the ingredients for valid consent in the context.

Moderated by Eduardo Ustaran, Field Fisher Waterhouse 

David Evans, Information Commissioner's Office 
Philip Milton, Department for Culture, Media & Sport 
Alain Pannetrat, CNIL 
Louise Thorpe, Vodafone 

15:20 – 16:05

How intrusive are cookies?

The cookie rules are a response to the perceived privacy intrusion of surreptitious Internet-based technologies. What is the real level of intrusion caused by cookies and how should that affect the notice and consent obligation?

Moderated by Stuart Colman, AudienceScience 

Anthony House, Google
Rob Reid, Which?
Nick Stringer, IAB UK
Khan Smith, Akamai 

16:05 – 16:35

Coffee break

16:35 – 17:20

How do I comply in practice?

Website operators, advertisers and the Internet industry as a whole are searching for a viable way to comply with the law that meets the legal requirements but is in line with the way the Internet operates. This panel will consider the possible solutions for compliance.

Moderated by Neil Matthews, Dell

Zuzanna Gierlinska, Microsoft Advertising 
Timothy Anderson Flink, Adnetik 
Sharon Frank, Johnson & Johnson 
Colin O'Malley, Evidon

17:20 – 18:00

Keynote address

Carl-Christian Buhr, Member of the Cabinet of Neelie Kroes, Vice-President of the Digital Agenda

18:00

Closing remarks followed by reception

Carl-Christian Buhr
Member of the Cabinet of Neelie Kroes, Vice-President of the Digital Agenda
Bio
   
Stuart Colman
Managing Director, Europe, AudienceScience
Bio
   
David Evans
Group Manager of Business and Industry, Information Commissioner's Office
Bio
   
Timothy Anderson Flink
Managing Director, United Kingdom, Adnetik
Bio
   
Sharon Frank
Director Privacy Compliance EMEA, Johnson & Johnson
Bio
   
Zuzanna Gierlinska
Director Scale Display, Microsoft Advertising, EMEA
Bio
   
Anthony House
Public Policy Manager, Google
Bio
   
Neil Matthews
CSMB CRM Data Protection and Privacy Manager EMEA, Dell
Bio
   
  Philip Milton
Department for Culture, Media & Sport
Bio
   
Michael Nutley
Journalist
Bio
   
Colin O'Malley
Chief Strategy Officer, Evidon
Bio
   
  Alain Pannetrat
Senior IT specialist, CNIL
Bio coming soon
   
Rob Reid
Which?
Bio
   
Khan Smith
Vice President, ADS & Data, Akamai
Bio
   
Nick Stringer
Director of Regulatory Affairs, IAB UK
Bio
   
Louise Thorpe
Global Privacy Counsel, Vodafone
Bio
   
Eduardo Ustaran
Partner, Field Fisher Waterhouse
Bio
Carl Christian Buhr
Member of the Cabinet of Neelie Kroes, Vice-President of the Digital Agenda
 

An economist and computer scientist, Carl-Christian Buhr is a member of the cabinet of Neelie Kroes, the Digital Agenda Commissioner and EU Commission Vice-President. Among other things, he advises her on ePrivacy and data protection issues, ICT standardisation and interoperability as well as ICT research policy. In his previous job in the Commission he dealt with antitrust and merger control investigations, for example the Microsoft antitrust investigation and the Oracle/Sun Microsystems merger case.

Stuart Colman
Managing Director, Europe, AudienceScience
 

Stuart joined AudienceScience in 2008 and as Managing Director, Europe is responsible for all its businesses in the UK and mainland Europe. Driving the development and adoption of audience targeting technology, Stuart has helped build and develop the business, making Europe the fastest growing region for AudienceScience.

As European MD, Stuart is responsible for the planning, execution and delivery of strategy across all of Europe. A key focus of Stuart’s role is to continue to deliver audience targeting solutions in the 14 EU countries currently using AudienceScience’s targeting tools, as well as drive expansion of the business into new markets.

Prior to joining AudienceScience, Stuart was Head of Digital Sales for EMEA at the Financial Times where he was instrumental in persuading the FT to embrace behavioural targeting technology and introduce audience targeting solutions as part of its advertising portfolio.

A committed believer in the future of audience targeting and the potential of digital advertising to bring real value to businesses and consumers alike, Stuart is Chairman of the IAB UK’s Behavioural Targeting Council. The Council is at the forefront of online privacy, helping to shape the future of the industry and working with the government to implement the latest EU directive.

Stuart is a regular industry speaker and panelist, presenting on a number of topics including online advertising, audience targeting and privacy legislation at events throughout Europe.

David Evans
Group Manager of Business and Industry, Information Commissioner's Office
 

Dave Evans joined the Information Commissioner’s Office as a Compliance Manager of the health team in 2003 and also spent six months on secondment working as data protection officer for Eurojust, the EU’s judicial cooperation body for matters such as fraud, terrorism and drug trafficking. While at Eurojust, he was a central part of the small team which successfully negotiated the passage of the rules of procedure on data protection through the European Council.

He is now Group Manager of the Business and Industry Group with responsibility for policy and liaison in areas such as telecommunications and the internet, marketing, anti-fraud initiatives and technology. The Information Commissioner’s Office is an accredited provider of the Information Systems Examination Board (ISEB) course in data protection. Dave is Course Director with responsibility for accreditation, course management and administration.

Prior to working at the ICO, Dave worked in the public sector, helping hard-to-help groups such as ex-offenders find sustainable employment. He has also worked in Higher Education as a lecturer in American Literature.

Sharon Frank
Director Privacy Compliance EMEA, Johnson & Johnson
 

Sharon Frank is currently working as a Director Privacy Compliance Europe Middle East and Africa at Johnson & Johnson and previously as Director Regulatory Affair and Quality Assurance at Cordis, a Johnson & Johnson Company. During her tenure at the European Commission, DG Enterprise and Industry, she worked as a Legal Officer/Legislative Officer in the unit of Medical Devices.

Prior to joining the European Commission, she held positions at the Dutch Ministry of Justice, Erasmus University of Rotterdam and the University of Amsterdam.

She is the author of the book: “A New Model for European Medical Device Regulation; A Comparative Legal Analysis in the EU and the USA”. Sharon Frank holds a Masters of Law degree of the University of Amsterdam and a PhD in European Law from Leiden University.

Zuzanna Gierlinska
Director Scale Display, Microsoft Advertising, EMEA
 

Zuzanna is responsible for delivering Microsofts “Scaled Display” strategy, evangelizing the capabilities of the Microsoft Media Network and Microsoft Advertising Exchange driving revenue share and growth across the EMEA markets.

Her role encompases overseeing sales, marketing and product development, acting as a pivitol point of feedback betweek the customer and Microsoft’s Redmond based Business Divisions.

Zuzanna’s career began in digital media and over 12 years she’s worked across a multitude of both start-up and established business from ISPs and Portals to an online auction house and an internet retailer before joining the UK’s 1st media network, in 2004. She stayed with this company running the sales division and eventually joined Microsoft under the aQuantive acquisition in July 2008.

Zuzanna is a recognised industry expert on data driven audience targeting and vice-chair of the UK IAB’s Behaviour Targeting Council. She is a frequent and highly competant media commentator drawing upon her extensive experience to help shine a light on the fast paced and dynamic digital marketplace. Her consumate ability to educate businesses has led her to become one of Microsoft’s most visable industry evangelists. Zuzanna is based in London.

Anthony House
Public Policy Manager, Google
 

Anthony House is a manager on Google's Public Policy team, responsible for the company's external privacy & security work across Europe, the Middle East and Africa. He's been at Google since 2006. He has a doctorate in sixteenth century English history, and he maintains a keen interest in the places where access to information, technology, and urban government intersect.

Neil Matthews
CSMB CRM Data Protection and Privacy Manager EMEA, Dell
 

Neil is responsible for introducing corporate policy into the CSMB CRM business within Dell – advising on new technology and ensuring Privacy compliant solutions, primarily within EMEA, but extending globally to embrace the scope of new technology.

Before joining Dell Neil spent 3 years advising on Privacy and Telemarketing operations within Acxiom Limited, prior to that heading the Compliance Unit at the UK Direct Marketing Association, preceded by over 20 years in the Direct Mail sector.

Neil has advised on Marketing and Data Protection, actively participating in external organisations such as FEDMA, DMA (UK) and the International Association of Privacy professionals.

Currently Vice Chair IAPP KnowledgeNet London and Member of IAPP European Advisory Board.

http://uk.linkedin.com/pub/neil-matthews/11/247/526

Philip Milton
Department for Culture, Media & Sport

 

Philip Milton is the lead policy advisor for e-Privacy and Internet policy at the Department for Culture Media and Sport. He was responsible for the successful implementation of the revised EU Electronic Communications Framework completed in May this year and has formulated UK policy on net neutrality, cookies and online privacy. Before taking up his current post Philip worked across Whitehall in a range of policy positions, including posts in the Department for Business and the Serious Fraud Office. Philip has studied at the Universities of Leicester and Illinois.

Michael Nutley
Journalist
 

Michael Nutley has worked in interactive media for 11 years, as editor and then editor-in-chief of New Media Age, the UK's leading publication for digital business. He became an independent consultant and writer earlier this year.

Colin O'Malley
Chief Strategy Officer, Evidon
 

Evidon’s Chief Strategy Officer and head of policy, Colin spear-headed the Design Partner Program, which included agency holding companies, advertisers, networks and associations. An expert in privacy matters, he was the Vice President of Strategic Partnerships & Programs at TRUSTe from 2003 to 2009, where he developed and launched self-regulatory programs for email (Bonded Sender Program, Email Privacy Seal) and Software (Trusted Download Program). Execution across these programs drove the transition of TRUSTe to for-profit status and an A-Round from Accel Partners.

Earlier he was the Manager of Product Development at NetCreations from 1999 to 2002. Colin is a published author and has a BS in Economics and Human and Organizational Development from Vanderbilt University.

Alain Pannetrat
Senior IT specialist, CNIL
 

 

Rob Reid
Which?
 

As a Senior Policy Adviser in the Policy, Advocacy and Campaigns Division of Which?, Rob offers policy support to Which?’s publications and campaigns on science and technology issues. Relevant Which? projects that Rob has contributed to include the review of the Data Protection Directive, implementation of the e Privacy Directive, the Telecoms Framework and net neutrality. Previous to his role at Which? Rob worked at a technology consultancy firm where he specialised in market developments in the fields of nanotech, biotech, and biomaterials. Rob has a PhD in Molecular biology and worked for several years conducting laboratory-based researcher into, among other things, the genetic engineering of food crops.

Khan Smith
Vice President, ADS & Data, Akamai
 

Khan is a career media professional, having focused his work on data driven marketing strategies and products. Khan started out his media career working at Avenue A, where he was responsible for publisher strategy and then moved to Microsoft where he was Senior Product Manager driving MSN’s audience targeting solutions. Mr. Smith also worked at TACODA as Vice President of Product Management & Marketing where he and his team successfully built out network behavioral products and platform, while also holding the role of Chief Privacy Officer. After TACODA was acquired by AOL, Khan joined the start-up team of ShortTail media as Vice President of Product Management and Chief Privacy Officer. Khan comes to Akamai from Sojern, where he held the position of SVP of Product Management and Chief Privacy Officer. Today, as Vice President, ADS & DATA, Mr. Smith is responsible for crafting and executing Akamai’s Data and Advertising product strategies.

Nick Stringer
Director of Regulatory Affairs, IAB UK
 

Nick joined the IAB – the UK industry body for digital advertising - as its first head of regulatory affairs in April 2008. He leads the sector, both in the UK and at EU level, in working for the optimal policy environment for digital advertising, in particular on privacy issues, and helping to boost the understanding of digital media and its benefits within regulatory and political circles. Nick led the work to publish the IAB’s Good Practice Principles for behavioural advertising in March 2009, providing new rules based around notice, choice and education to help guide the industry and enhance consumer trust. He is also vice-chair of IAB Europe’s Policy Committee, spearheading self-regulatory initiatives at EU level, including the recently launched pan-EU Framework for behavioural advertising. Prior to this, Nick worked at Orange, leading public policy issues across both mobile and broadband sectors.

Louise Thorpe
Global Privacy Counsel, Vodafone
 

Louise Thorpe is currently working as Vodafone Group’s Global Privacy Counsel where she provides specialist advice on new products and services and manages strategic privacy risk for the Vodafone Group of companies. Most recently, Louise has been focusing the privacy issues associated with mobile advertising and analytics as well as driving privacy-by-design as a feature of services delivered through the mobile ecosystem.

She joined Vodafone Group after working as the Senior Privacy Manager for Vodafone UK where she managed privacy compliance and executed Vodafone's privacy strategy for the UK operating company. Prior to Vodafone, Louise worked as a Policy and Compliance Officer at the Office of the Victorian Privacy Commissioner in Australia whilst completing a Master of Laws (e-law).

Eduardo Ustaran
Partner, Field Fisher Waterhouse
 

Eduardo Ustaran is head of Field Fisher Waterhouse's Privacy and Information Law Group and an internationally recognised expert in privacy and data protection law.

A dually qualified English Solicitor and Spanish Abogado, Eduardo specialises in the legal issues that derive from the use of information technology and the Internet. Eduardo advises on the impact of EU data protection and e-commerce law on the operational activities of all types of organisations, including FTSE 100 companies and public sector bodies. He advises a number of international clients on the adoption of global privacy strategies.

Eduardo regularly manages teams of lawyers across many jurisdictions and has assisted data protection regulators from different countries to align their positions and interpretation of the law. Named by Revolution magazine as one of the 40 most influential people in the growth of the digital sector in the UK, Eduardo is also ranked as a Leading Individual for data protection by Chambers UK and in a Computerworld survey.

Eduardo advises clients in the energy, life sciences, media & entertainment, public sector, retail and technology & communications sectors.

Eduardo has been appointed to the Board of Directors of the International Association of Privacy Professionals. He is also Co-chairman of KnowledgeNet London, the editor of Data Protection Law & Policy and a member of the Panel of Experts of DataGuidance. Eduardo is co-author of E-Privacy and Online Data Protection (Tottel Publishing, 2007) and of the Law Society’s Data Protection Handbook (2004). Eduardo is a regular contributor to our Privacy & Information Law blog and has taken part in many international speaking engagements.

Eduardo regularly lectures at the University of Cambridge as part of its Masters of Bioscience Enterprise on data protection law.

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