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NewsEU Privacy Directive – what’s on the slate for 2012 Association of Online Publishers February 16, 2012 The ePrivacy Directive requires consent for all cookies and other tracking code except those required to fulfill a direct user request. The majority of tracking that occurs on websites, including ad targeting, ad optimisation, and even routine analytics, both 1st and 3rd party, would all require consent. This brings every advertisement and commercial website in the EU into scope. Guardian.co.uk is news site with most tracking cookies new media age February 7, 2012 Guardian.co.uk has the most cookies on its site out of the top ten UK news sites, according to data from Ghostery. The research analysed the cookies on the top ten UK news sites (according to Nielsen data last month) using cookie-management firm Evidon’s consumer-facing tool Ghostery. The snapshot research aims to show the complexity and scale of the cookies that businesses are dealing with on their websites as they try to comply with the EU ePrivacy Directive by the end of May. The State Of Evidon: Meyer on Regulation, Extending Into Performance and The Roadmap Ahead AdExchanger.com February 6, 2012 Scott Meyer is CEO of Evidon, an online advertising technology company. As part of its "State of..." series of articles with industry executives, AdExchanger.com sat down with Meyer to discuss his company, his views on the space, and the state of Evidon today. Take action on the ePrivacy Directive with Evidon BusinessWire January 24. 2012 Following the well-attended inaugural Evidon Empower Europe event in December, Evidon, the world's largest dedicated provider of privacy and compliance solutions for digital media, is to host a webinar on 31 January for businesses looking to take the next step towards compliance with the EU ePrivacy Directive. Cookie Law Update: Regulators Weigh In and Implied Consent Lives chinwag January 17, 2012 New Year, fresh start, and for online marketers in the UK, that includes finalising preparations for a market where the ePrivacy Directive is actually enforced. The Information Commissioner’s Office (ICO) initially granted a 12-month reprieve from enforcement to give us time to ‘get our houses in order,’ but the reprieve will be a distant memory when it expires on May 25th. Did I just spoil your day? The good news is that consensus is beginning to emerge on first steps that you can take, and more importantly, the ICO has not demanded that the market go opt-in. The DAA Ad Option Icon - a Trusted Mark Everywhere IAB January 17, 2012 Earlier this summer, the Digital Advertising Alliance (DAA) confirmed the names of the first 100 companies participating in the Self-Regulatory Program for Online Behavioral Advertising (OBA). These cross-industry companies reflect the biggest brands, publishers, and ad networks in our ecosystem. Last November, the DAA significantly expanded the scope of the self-regulation program beyond online behavioral advertising (OBA) to establish a clear framework to govern the collection and usage of data which includes a consumer choice mechanism for managing data collection practices. iMedia Connection January 17, 2012 If you were following the EU ePrivacy directive, last year ended with a bang. In London, Evidon and Field Fisher Waterhouse hosted Evidon Empower Europe where a cross section of regulators, European Commission representative attorneys and executives from across the online advertising ecosystem met to discuss expectations and practical solutions. More web users aim to thwart prying eyes The Atlanta Journal-Constitution January 4, 2012 Lauren Shields didn't like the idea that her every move on the Internet might be tracked and reported to who-knows-whom, so she downloaded a free program to shut out the online trackers. That's when the Decatur seminary student found out just how many snooping eyes were upon her. With each website she visited, the new software showed her an alert, revealing which companies were recording her every click. Consumers turn to do-not-track software to maintain privacy USA Today 12/29/2011 Upon reading recent news stories about how Facebook tracks almost everywhere he goes on the Internet, Jim Kress grew outraged. The consultant from Northville, Mich., subsequently learned Google, Microsoft, Yahoo, Adobe and many other companies also exhaustively track his online activities. "I was very unnerved to discover the extent of all the other tracking that was done by nearly every site on the Web," he says. How transparency can help grow your brand iMedia Connection December 14, 2011 According to research conducted by Millward Brown, consumers are 36 percent more likely to buy from brands that they consider transparent. Of those polled, 67 percent feel more positive toward brands that give them control (such as the ability to opt out), and 50 percent prefer to have complete control over the data they share. The Value of Being Compliant, and How to Get There chinwag December 13. 2011 When it comes to the ePrivacy Directive, the first step towards getting compliant will be in admitting that you have a law to deal with and it's not going away. Evidence of innovation on your part with regard to transparency - doing something meaningful to advance dialogue with your consumers, explaining how and why you are using their data - will put you in a strong, defensible position come the deadline for compliance in May 2012. EU Privacy Directive: The Cookie Conundrum AdMonsters December 9, 2011 When the EU Privacy Directive on cookies came into effect in May of this year – the first time the legislation had been updated since 1995 – it left a lot of people in the industry scratching their heads as to what it meant and for whom....In a mission to find out more I took myself over to the Evidon Cookie Compliance Conference in London where there were a raft of speakers and industry types all eager to find out the answer to that very question. Companies warned to take action to comply with EU cookie directive new media age December 8, 2011 Speaking at digital privacy firm Evidon’s conference this week, David Evans of the Information Commissioner’s Office (ICO), said, “Companies need to start showing they are moving in the right direction as the directive has been around since May. As a regulator, we can point to lots of people doing different things, but do something is the message.” The directive, which came into effect on 26 May 2011, giving companies one year to comply, requires businesses to get informed consent from their website users before storing or using any cookies or similar technologies. ExchangeWire November 28, 2011 Damian Scragg is the Managing Director, UK, Evidon. Here he discusses the Evidon proposition in Europe and how its solution can help companies comply with the new directive. What is Evidon’s value proposition to its clients? Evidon helps brands, agencies, publishers and solutions providers both protect and grow their businesses. Our Evidon InForm platform, which delivers the ‘AdChoices’ icon/notice experience on ads and websites, helps companies give consumers transparency and control over how their information is used online, including the ability to consent to being tracked or targeted. This is the core requirement of compliance with the advertising industry’s Self-Regulatory Program for Online Behavioural Advertising in the US, and with the EU’s ePrivacy Directive. Online Behavioral Advertising: How to benefit from targeted ads in a world concerned with privacy MarketingSherpa November 17, 2011 Online behavioral advertising (OBA) is conducted by using third-party tracking. This means a tracking device -- in the form of, for example, a cookie -- is used to collect and analyze the behavior of a computer user. The third-party element comes into play because the tracking is likely taking place by another company than the owner of the website hosting the ad, and the information collected is shared with many companies through organizations such as ad groups. Evidon, Tapad Partner On Mobile Behavioral Ads, Opt-Outs MediaPost November 15, 2011 As the traditional online behavioral advertising industry engages the issues of consumer privacy and data control through new standardized ad icons and opt-out procedures, the best approach for a mobile privacy protection solution remains unclear. The in-ad AdChoices icons that signal a display unit uses behavioral targeting to find that consumers seem unwieldy on diminutive mobile ads. The number of app, banner and operating system platforms on which a reliable opt-out system must work is daunting -- even in the world of complex demand side platforms and real-time targeting. But cross-platform retargeting ad platform Tapad has partnered with Evidon to start looking for a solution. B2B Marketing: 5 privacy factors to consider when using marketing automation MarketingSherpa November 9, 2011 Marketing automation software is a powerful marketing tool. So powerful, in fact, implementing it in your marketing efforts involves privacy issues that you might not even be aware of. To help navigate this landscape, we turned to two experts representing marketing automation software vendors -- Adam Blitzer, Chief Operating Officer and co-founder, Pardot; and Dennis Dayman, Chief Privacy and Security Officer, Eloqua -- and one expert in online privacy, Scott Meyer, Chief Executive Officer and founder, Evidon, a dedicated provider of privacy and compliance solutions for digital media. Evidon makes first European hire new media age November 7, 2011 Digital privacy and compliance firm Evidon has opened its first European office and appointed Damian Scragg to head up the European expansion. The company, which provides software and auditing services to help companies be transparent about their cookie usage, has had a recent spate of business wins in Europe as companies try to be compliant with the European ePrivacy Directive. Opportunity behind the 'menacing spectre' Argent November 3, 2011 Within the online advertising community, the cookie consent requirements of the e-Privacy Directive, as amended in 2009, have been a menacing spectre. But while headlines about the law have been steady and the general state of concern is rising, even lawyers following the law closely have had difficultly interpreting what it requires in practical terms. Evidon’s Tightening the Reins on Digital Advertising Lead411 October 25, 2011 We’ve got the FDA to regulate our food products. The CAN-SPAM act to make sure business don’t spam us via email. Why aren’t we paying more attention to digital advertising? Evidon, a leading provider of privacy and compliance solutions for digital media, provides strategy and technology to help leading brands, agencies, publishers, and solutions providers comply easily with privacy law and self-regulatory “Ad Choices” programs across North America and Europe. Addressing Privacy Concerns at a Global Level AdMonsters October 24, 2011 The issue of privacy - the proper handling of sensitive consumer data - is not new. Over the years, the amount of attention we focus on addressing privacy concerns ebbs and flows based more on the political climate than it does our interest in putting the problem behind us by demonstrating it’s important to us. Perhaps this is changing. At OPS, AdMonsters had a panel focused on where operations fits into the privacy discussion. Several themes emerged from the panel (summarized here) including the fact that privacy is a global concern but is being handled at a regional and sometimes local level. This makes privacy a complex issue that will only grow for operations leaders and one they cannot ignore. “Privacy stuff is real. Despite confusion, there’s no doubt that advertisers/publishers need to be on top of it - they need a plan,” said Scott Meyer, CEO of Evidon in an interview with AdMonsters. Akamai.com October 13, 2011 Akamai Technologies, Inc. and Evidon today announced an exclusive strategic alliance whereby Akamai will be able to offer its customers easy access to Evidon’s privacy and compliance services for the management of the Industry Self-Regulatory Program in the US, the European ePrivacy Directive, and its corollary self-regulatory effort for Online Behavioral Advertising. The unique, first-of-its-kind global agreement between the companies is intended to enable Akamai customers to seamlessly provision and deploy Evidon’s InForm™ assurance service across their websites. Making Privacy Notices Easier for Websites The Wall Street Journal October 11, 2011 As online companies face the threat of tighter regulations on Web tracking, a new business is springing up around something many users have long ignored: privacy notices. One of the biggest players in this new world, a technology company called Evidon, said today that it is teaming up with Akamai, a company that serves as much as 30% of the traffic online, to make privacy notices easier to handle. VivaKi Strikes Online Ad Compliance Partnership MediaWeek October 10, 2011 VivaKi, the digital media arm of Publicis Groupe, has turned to Evidon to offer its clients the ability to ensure their online ads comply with the EU ePrivacy Directive in the UK and throughout Europe. Evidon Expands Portfolio of UK and European Clients with Impressive New Wins Safeguard October 6. 2011 Evidon today announced a raft of new client wins in the UK and across Europe. Evidon is the largest provider of privacy and compliance solutions in the world and creates a reliable platform for companies to comply with the European ePrivacy Directive, industry self-regulatory programmes, auditing and managing website cookies, underscored in local languages. Evidon's scalable services enable companies to provide transparency to consumers by helping them control how their information is used online, earning trust and helping businesses to build their brands and participate in online behavioural advertising with confidence, which generates better results. MarketWatch October 3, 2011 TechNetwork today announced that it has chosen Evidon as the exclusive provider of compliance services for management of the Industry Self-Regulatory Program in the US, and the management of the Pan-European Self-Regulatory Framework for Online Behavioral Advertising in the European Union. The agreement includes IDG TechNetwork access worldwide to Evidon's Assurance Platform, Evidon InForm, through a Master Services Agreement. By using Evidon as the technology platform to deliver in-ad notification across multiple countries, the IDG TechNetwork positions itself as a global leader in online compliance and self-regulation. The Privacy Icon Isn't an On/Off Switch Digiday September 28, 2011 The self-regulatory program for online behavioral advertising has crossed into the mainstream, and its trademark symbol, the triangle with a lower-case i, is seemingly everywhere. Google displays the icon on all Display Network ads, Microsoft and Yahoo are using the icon regularly, and our company, Evidon has delivered more than 65 billion of them during the last 12 months in the U.S. and EU. The question for the consumer is: what does the icon mean? Havas Selects Evidon’s Privacy Platform MediaPost September 8, 2011 Havas Digital, a unit of the Paris-based ad holding company, has selected Evidon to provide its agencies with a suite of privacy analytics tools and platforms in its effort to comply with the Digital Advertising Alliance’s self-regulatory program for online behavioral advertising. The Havas Digital shops utilizing Evidon’s services include full-service digital firm Media Contacts and mobile unit Mobext. PRNewswire.com August 24, 2011 AdoTube™, the in-stream video advertising technology leader, today announced they are using Evidon's Assurance Platform, Evidon InForm, to execute the first in-stream in-player Advertising Choices ("Ad Choices") icon for Behavioral Targeting with true third-party assurance. AdoTube and TidalTV Both Take Measures for Viewer Privacy StreamingMedia.com August 25, 2011 Consumer privacy online has become a hot issue, and the online video advertising industry is taking steps to police itself, lest government regulations be forced upon it....AdoTube is using Evidon's Assurance Platform, called Evidon InForm, to back up its in-player Advertising Choices icon. The option will give consumers control over personal data collection. Evidon is an approved partner of the Digital Advertising Alliance (DAA), which was formed to advance self-regulation in online behavioral advertising. Evidon tailors industry privacy icon information for local markets New Media Age August 17, 2011 Wider take-up of the online industry’s new privacy icon has moved a step further after ad specialist Evidon announced its technology now allows consumer information to be served in local languages. Industry Tries to Streamline Privacy Policies for Mobile Users nytimes.com August 14, 2011 Another tool to manage tracking by advertisers and ad networks is being developed by Evidon, the company that provided the technology behind an icon-based online self-regulatory program supported by the Digital Advertising Alliance. Scott Meyer, the company’s chief executive, said work is under way on a tool that would allow users to opt out of being served targeted advertising across multiple providers, similar to the way the icon program works. Mr. Meyer said the company had already signed contracts with multiple ad networks and agencies and expected to announce the new tool by the end of the year. Evidon Passes 50 Billion Impressions Served, 80 Million Unique Users reuters.com August 5, 2011 Evidon, the leading provider of compliance services for the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA), announced today that it has served the 50 billionth impression of the Advertising Choices Icon on behalf of licensees of the Digital Advertising Alliance (DAA) and its industry self-regulatory program, The company announced that more than 80 million unique users are served ads with the Ad Choices Icon delivered by Evidon each day. The specific 50 billionth creative unit was served on the morning of Friday, July 29. Even as the program’s growth and the number of companies working with Evidon have both accelerated, the opt-out rate on impressions served by Evidon remains extremely low. Business Insider July 20, 2011 The unthinkable happened yesterday in New York. Right in the middle of conference about consumer privacy and data policy, someone invited – get this! – a bunch of consumers! And while the earth didn’t change orbit and frogs didn’t fly, a window did open and shafts of sunlight and bursts of fresh air penetrated a discussion that’s become all too cloistered and stodgy. I’m talking about “Evidon Empower,” the gathering I referenced in last week’s Drift. businesswire.com July 18, 2011 Evidon, the leading provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA), announced today the launch of the Evidon GreenLight™ Program. Evidon GreenLight is designed to provide companies on the industry’s sell-side: advertising networks, demand-side platforms and data aggregators, with an indication that it is an industry leader and buy-safe solution for compliance with the DAA Program. The Drift July 13, 2011 Next Tuesday, July 19th, I’ll (Doug Weaver) be moderating a very unique panel at Evidon Empower, a conference all about privacy and data security. Along with the agency leaders, technologists and government officials we might expect, our closing panel will feature consumers – actual civilians – telling the industry what they think about privacy and the value exchange they get for all that data and targeting. PRNewswire.com July 13, 2011 AdSafe Media, the industry leader in online Brand Protection and Campaign Performance Control, today announced a technology partnership with Evidon. This relationship enables AdSafe to provide 2-in-1 implementation of both brand protection and compliance with the Digital Advertising Alliance's Self-Regulatory Program for Online Behavioral Advertising. FTC Head of Consumer Protection David Vladeck to Keynote Evidon Empower Event on July 19 businesswire.com July 06, 2011 Evidon, the leading provider of compliance services for the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA), announced today that it is hosting the first event dedicated to consumer privacy and the advertising data ecosystem, with an eye toward accelerating industry self-regulation. The keynote speaker of the event will be David Vladeck, Director of the Bureau of Consumer Protection for the U.S. Federal Trade Commission (FTC). Sarah Fay, former CEO of Aegis North America and a respected Executive Advisor, will host the event. Confused About Online Display, Search, Social, Mobile or Video? Terry Kawaja Has a Chart for You adage.com June 07, 2011 Remember Terence Kawaja's Display Landscape slide, a visual representation of the hopelessly muddled display-ad ecosystem? Hard to avoid it: Mr. Kawaja says its been viewed 90,000 times in more than 60 countries around the world. But that's being modest. The guide has become the go-to cheat sheet for the display landscape, ubiquitous in conference presentations, board decks, blog posts and investor kits. Chrysler Group LLC Adopts New Interactive Advertising Self-Regulatory Program chrysler.com May 13, 2011 Chrysler Group today announced that each of its brands has fully engaged in the use of an in-ad and website notification system to inform consumers on how their information can be utilized while online. The notification system allows the consumer to choose to opt-out of data use for behavioral advertising in order to ensure transparency as it relates to online advertising. Chrysler Group has partnered with Evidon, Inc. as the exclusive provider of these compliance services for the company’s online advertising efforts. Chrysler Group is the first domestic auto manufacturer to sign-up as an early adopter of this technology. businesswire.com May 10, 2011 Evidon, the leading provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA), announced today that Greg Smith has joined the company as Chief Revenue Officer (CRO). Smith joins Evidon after 13 years in interactive media, most recently as Senior Vice President, Sales, at MediaMath. He will lead a national sales team that has just brought on three new directors with more than 40 years of digital media experience, in aggregate. marketwire.com May 09, 2011 Bizo, the leading solution for reaching and engaging business professionals online, today announced that it has selected Evidon as the exclusive provider of compliance services for management of the Digital Advertising Alliance's (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). By using Evidon as the technology platform to deliver in-ad notification, Bizo is reinforcing its long-held commitment to user privacy, online transparency, and self-regulation. Evidon/The Better Advertising Project, Inc. Ghostery 1.0.0 for Safari macworld.com May 5, 2011 ...Using the Web is never anonymous—every Website knows when you connect, and your ISP or employer can likely put together a detailed record of everything you do online. But that doesn’t mean you’ve got no control over who tracks your Web-browsing activity. Turn Names Evidon Preferred Provider of Compliance Services prweb.com May 04, 2011 As yet a further indication of its commitment to privacy, Turn, the industry’s only end-to-end platform for managing data-driven digital advertising, has chosen Evidon as its preferred provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). This agreement will allow Turn’s clients to use Evidon’s Assurance Platform – Evidon InForm – to simplify and speed compliance with OBA principles. Red Aril Joins Open Data Partnership prweb.com April 18, 2011 Red Aril, a leading Data Management and Audience Optimization Platform (DMP), today announced that it has joined the Open Data Partnership (ODP), a program managed by Evidon that extends consumer notice and choice well beyond the browser. Designed for companies that collect anonymous behavioral information, the ODP provides consumers with full transparency into their information and empowers them to edit it or opt out completely from any participating company’s cookie. Lotame and Evidon Partner on DAA Compliance digidaydaily.com April 4, 2011 Lotame announced Monday that it is partnering with Evidon as the exclusive provider of its compliance services for management of the Digital Advertising Alliance’s self-regulatory program for online behavioral advertising. The partnership signals a rapid industry-wide move towards adoption of the DAA's privacy standards proposals and a trend among marketing technology vendors and data management platform companies to create plug-and-play tools for marketers to manage DAA compliance knowledge and applications. Fact vs. Fiction: Truth About Regulation and Online Ad Biz Adage.com April 4, 2011 The FTC, Justice Department and Congress have given the online-advertising industry a chance to prove it can regulate itself and that new privacy legislation -- a "do not track" law for the internet -- isn't required to protect consumers. The question now is whether the industry can adopt a set of "principles" endorsed by the Digital Advertising Alliance, made up of an alphabet soup of marketing trade associations, or if that even matters now that the Obama administration and the New York Times are calling for legislation, and Microsoft, Mozilla and Google are offering browser-based tools that help consumers control their data. ShareThis Announces Compliance With Online Advertising Self-Regulatory Standards marketwire.com March 31, 2011 Today, ShareThis, the world's largest market for sharing and influence, reasserted its commitment to consumer privacy and awareness by announcing its selection of Evidon services for management and compliance with the Digital Advertising Alliance's Self-Regulatory Program for Online Behavioral Advertising. The agreement brings Evidon's Assurance Platform -- Evidon InForm -- and analytics tools to all buyers using the ShareThis platform, and demonstrates the company's compliance with the DAA program. adnetik.com March 30, 2011 Adnetik® today announced that it has chosen Evidon as the exclusive provider of compliance services for management of the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising. The agreement gives Adnetik access to Evidon’s Assurance Platform, Evidon InForm. By using Evidon as the technology platform to deliver in-ad notification across multiple regions starting with the United States, Adnetik is positioning themselves as a segment leader in online compliance and self-regulation. Undertone® Teams with Evidon for Digital Privacy Compliance businesswire.com Mar 29, 2011 Undertone, which delivers quality display, high impact and video solutions for advertisers, today announced that it has partnered with Evidon to ensure full compliance of its Digital Advertising Suite with the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral Advertising. As a result of the agreement, Undertone now offers Evidon’s industry standard InForm assurance platform and analytics tools exclusively to all its agency and brand marketer clients, further demonstrating the company’s commitment to ensuring consumer privacy across all the campaigns it executes. MediaMath Names Evidon Preferred Provider of Compliance Services businesswire.com Mar 28, 2011 As yet further indication of its commitment to privacy, enterprise-class DSP MediaMath has chosen Evidon as its preferred provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). The agreement brings Evidon’s Assurance Platform – Evidon InForm – to MediaMath’s TerminalOne® to simplify and speed compliance with OBA principles. businesswire.com Mar 21, 2011 While there have been calls for the interactive marketing industry to speed up its self-regulatory program in the face of increasing pressure from Congress and the US Federal Trade Commission, the account given in a Senate Commerce Committee hearing this week by US Senators, the Chairman of the Federal Trade Commission (FTC), and numerous industry leaders – as well as by the head of the body responsible for enforcement, The Council of Better Business Bureaus - makes it clear that the program is gaining attention in Washington. Data Mining: How Companies Now Know Everything About You Time Magazine March 10, 2011 After 9/11, not many Americans protested when concerns about security seemed to trump privacy. Now that privacy issues are being pushed in Congress, companies are making last-ditch efforts to become more transparent. New tools released in February for Firefox and Google Chrome browsers let users block data collecting, though Firefox and Chrome depend on the data miners to respect the users' request, which won't stop unscrupulous companies. In addition to the new browser options, an increasing number of ads have a little i (an Advertising Option Icon), which you can click on to find out exactly which companies are tracking you and what they do. The technology behind the icon is managed by Evidon, the company that provides the Ghostery download. Evidon has gotten more than 500 data-collecting companies to provide their info. Council Steps Up Enforcement of Interest-Based Advertising digitaljournal.com Mar 4, 2011 The Council of Better Business Bureaus today announced two new steps in the implementation of its online Interest-Based Advertising Accountability Program: the appointment of Eugenie N. Barton, former vice president and general counsel to the United States Telecom Association, as Director of the program and the signing of a contract with Evidon, Inc., a commercial marketer of monitoring services. Varick Media Management Selects Evidon as Preferred Provider of Compliance Services businesswire.com Feb 2, 2011 Evidon today announced that it has been chosen as Varick Media Management’s preferred provider of compliance services for management of the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising. The agreement brings Evidon’s Assurance Platform -- Evidon InForm -- and Analytics tools to VMM’s clients, who turn to VMM for advanced algorithmic buying of media through multiple inventory sources. Burst Taps Evidon For 'You-Are-Being-Tracked' Icons mediapost.com Jan 26, 2011 Ad network Burst Media has tapped the privacy compliance company Evidon to power the new you-are-being-tracked icons aimed at telling consumers about online behavioral advertising and allowing them to opt out. businesswire.com January 20, 2011 Collective and Evidon signed the deal to make Evidon’s OBA solution available to Collective’s AMP platform customers just weeks after the completion of technical specifications for Ad Choices (the Icon) were completed. The first AMP Client to take advantage of this new solution is Collective Display, which is utilizing the Evidon solution exclusively... Web Privacy Self-Regulation Accelerates adweek.com Jan 13, 2011 To bring ad clients into compliance, VivaKi and GroupM chose the Better Advertising Project as the preferred provider of compliance services. The first company designated by the DAA as an approved provider of compliance services, the Better Advertising Project also announced it has rebranded as Evidon... Better Advertising Project Rebrands as Evidon Jan 13, 2011 The Better Advertising Project, Inc. (Better Advertising) today announced that it has rebranded the company as Evidon. Clearly evoking the term “evident,” as it brings clarity to the online community amid the confusion of industry self-regulation, Evidon launched today with a joint announcement alongside VivaKi that they have chosen Evidon as VivaKi’s Preferred Provider of compliance services... GroupM Selects Better Advertising as Preferred Provider of Compliance Services adage.com Dec 20, 2010 ...The Better Advertising Project, Inc. (Better Advertising) today announced that it has been chosen as GroupM’s preferred provider of compliance services, bringing its stable of agencies in line with the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising... Some Data-Miners Ready to Reveal What They Know WSJ.com Dec 2, 2010 ...Seeking to head off escalating scrutiny over Internet privacy, a group of online tracking rivals are building a service that lets consumers see whatinformation those companies know about them... Better Advertising Raises $9.5M In Growth Capital Nov 22, 2010 ...The Better Advertising Project, Inc. (Better Advertising) today announced that Warburg Pincus has led a $9.5 million investment in the company. Every member of Better Advertising’s management team also participated in the investment round. The company will utilize its investment capital as it continues to scale its assurance platform and develop other programs for consumers, advertisers, publishers, and solutions providers... Oct 4, 2010 ...The Better Advertising Project, Inc. (Better Advertising) and the Digital Advertising Alliance (DAA), a joint project of the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Direct Marketing Association and the Interactive Advertising Bureau today announced that DAA has designated Better Advertising as an Approved Provider... prnewswire.com Oct 4, 2010 ...The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) expect to contract with the Better Advertising Project, (BAP), to provide its monitoring technology to report on companies' adherence to the transparency and control provisions of the program... To Stem Privacy Abuses, Industry Groups Will Track Web Trackers WSJ.com June 24, 2010 ...The group tapped Better Advertising Project, a start-up formed last summer by former About.com CEO Scott Meyer, for the technology to monitor the industry, according to people familiar with the matter... 'Power Eye' Lets Consumers Know Why That Web Ad Was Sent adage.com June 21, 2010 Better Advertising's system has been endorsed by units of all the major ad holding companies, WPP, Havas, Publicis Groupe, Omnicom Group and Interpublic Group of Cos. Agencies Test Industry's New 'You Are Being Targeted' Icon mediapost.com March 26, 2010 As part of an industry-wide campaign to discourage new privacy laws, online ad agencies are planning to debut the new behavioral targeting icons in approximately four weeks…The startup Better Advertising, which has submitted a bid to the National Advertising Review Council to monitor compliance with privacy principles, will power the initiative... |
EventsNew York, NY February 21-22, 2012 Miami Beach, Fl February 26-28, 2012 Washington, DC March 7-9, 2012 ANA/WFA Global Marketing Conference New York, NY March 14, 2012 |
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