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The Evidon Weekly Digest – 2/1/12

February 03, 2012 by Adam

This week flew by in a flurry of privacy news, not least of which being our announcement of our new product, Evidon Encompass. Encompass leverages our Ghostery user panel and proprietary tracker library to provide a complete view of all trackers across your websites—cookies, scripts and more—and the context to know which work for your business, [...]

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News

Take action on the ePrivacy Directive with Evidon - BusinessWire

Cookie Law Update: Regulators Weigh In and Implied Consent Lives - chinwag 

Events

AdMonsters OPS Market
February 9, 2012, London, UK

IAB Annual Leadership Meeting
February 26-28, 2012, Miami Beach, Fl

We believe that establishing meaningful self-regulation is in the best interest of every party within the industry ecosystem. Evidon is our Preferred Provider because their platform represents a powerful mechanism to help us achieve this goal faster.

Grace Liau
SVP — VivaKi Nerve Center

Evidon is the sole approach I'm aware of that has actually mapped out the full ecosystem approach to accountability. While it's key that their solution addresses the immediate need, it's equally important that they've recognized and planned for the pervasive and evolving nature of the issues that the OBA initiative touches.

George Pappachen
Chief Privacy Officer — Kantar Group (WPP)

Evidon is a key part of making the Self-Regulatory Program a success. We fully support their efforts to bring transparency and control to online behavioral advertising.

Stuart Ingis
Partner — Venable LLP, Counsel to the Digital Advertising Alliance

Consumers deserve not only notice of behavioral ads, but true transparency and the tools to take control of how their data is used online. The team at Evidon has built a comprehensive approach that provides rich consumer features, tapping into a broad cross-industry alliance, and satisfies the requirements of the self regulatory program.

Jules Polonetsky
Director and Co-Chairman — Future of Privacy Forum

P&G takes the trust of our consumers seriously. Evidon’s platform is a solution that gives consumers transparency and control over the ads they receive.

Sandra Hughes
Global Privacy Executive — Procter & Gamble

 

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