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Evidon Empower, held on July 19th in NYC, was a smashing success—our sincere thanks again to everyone who attended and participated. From the packed room to the deep engagement of panelists and audience alike, we couldn’t have asked for anything more from our inaugural summit in this new series. Stay tuned for more candid videos with some of our participants. |
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Evidon Empower 2011 is the inaugural event of this new series dedicated entirely to consumer privacy and advertising—the first of its kind for the digital advertising community. From chief marketing officers to privacy professionals, agency heads to network CEO’s, leaders from every side of this much-debated issue will come together to discuss what will truly empower consumers, and, in turn, enable businesses to grow. Hosted by industry luminary Sarah Fay, Evidon Empower 2011 will dig deep into a topic that touches everyone in the digital ecosystem and beyond, and yield insights that help to shape the future of digital media itself.
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Harvey Anderson has counseled Internet, technology, and consumer goods clients in complex commercial transactions, as well as financial, corporate, litigation, and intellectual property matters for the past 18 years. He is currently Vice President Business Affairs and General Counsel of Mozilla, distributor of the open source Mozilla Firefox browser. He has led M&A activities for public and private companies, successfully directed significant patent litigation matters, set industry wide licensing standards, and created valuable IP portfolios. Prior to Mozilla, he served as SVP Corporate Affairs and General Counsel for Seven Networks, a software company providing white label mobile email solutions to wireless carriers worldwide. At Seven Networks, he managed the company’s legal and corporate affairs activities, including corporate and commercial transactions, SEC registration, technology licensing, equity and venture debt financing, and patent litigation. Previously he was COO and General Counsel for Flywheel Communications, Inc. and Medscape (MSCP). At Medscape, a provider of electronic medical records, he led the company’s filing and registration activities resulting in a successful IPO and the launch of one of the first consumer personal health records. Prior to Medscape, he served as Assistant General Counsel for Netscape Communications Corp (NSCP). As Assistant General Counsel of Netscape Communications he directed technology licensing, intellectual property development and litigation, and other complex sales and corporate transactions. Prior to Netscape, his practice at both McCutchen Doyle Brown & Enersen and Limbach & Limbach focused on intellectual property litigation. He has a J.D. from the University of San Francisco, a B.S. in engineering from Marquette University, and is a member of the United States patent bar.
Justin oversees network relations and strategic partnerships with data, display and video partners.
Justin brings more than a decade of experience in audience data and analytics. At the Nielsen Company, he was responsible for spearheading the effort to enter the $1.1 billion online ad targeting market, expanding their client base from five to 20 in one year, including portals, TV Networks and top 50 ad networks. Previously, he served as vice president of market development at The Pluck Corporation, a venture capital-backed startup specializing in social networking software and services for newspaper and magazine publishers. Prior to that, Mr. Evans served as vice president of corporate development for The Nielsen Company where he was responsible for strategic programs, including new product launches, reorganizations and major cost-cutting initiatives.
Mr. Evans graduated Magna Cum Laude from Columbia University and received his Master’s in Business Administration from New York University.
As Senior Vice President, Global Digital Director, Technology Activation Group at Starcom Mediavest Group, Julian Zilberbrand helps oversee the process, activation, implementation, reporting and digital technology choices for all SMG clients and global offices. An expert on digital technology, analytics and measurement systems, Julian helps oversee training for all digital staff on buying, planning, trafficking and billing tools. As an industry thought leader, Julian fuels business-building solutions through strategic use of information, process, technology and analytics across Display, Video, Search, Social and Mobile.
Prior to joining MediaVest in 2004, Julian held Product Specialist and Client Service Specialist roles at rich media technology provider, Eyeblaster, as well as developing the company's Eyeblaster University training program. In addition, Julian was a Project Manager and Technical Analyst for Doubleclick, balancing product engineering and operational roles while providing support for clients on rich media, third party ad serving and campaign reporting.
John joined Ogilvy in 1989 in South Africa as media director and launched MindShare in that country.
In the final three years he spent in South Africa he was Managing Director of the Ogilvy Group in Cape Town, one of the most creative agencies in the Ogilvy Worldwide Network.
In 2001, John moved to Amsterdam as CEO, Ogilvy Group Netherlands.
In 2004 John moved to New York to lead mOne in North America, the Interactive media practice for MindShare and Ogilvy and was subsequently appointed as Global CEO of MindShare Interaction in 2006.
He was appointed as COO of GroupM Interaction for North America in 2008. As part of his portfolio, John leads GroupM’s privacy and data strategy for digital and works closely with industry bodies that help set policy in these areas.
GroupM Interaction is now a network of more than 750 digital specialists across North America. It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC and MindShare.
As Director of Trading Strategy for GroupM Interaction, Josh is responsible for working closely with GroupM’s agencies to develop, educate and roll out trading capabilities. Josh is also GroupM’s expert on online privacy and its implications for advertisers. Prior to joining GroupM, Josh was a Digital Strategist at MEC where he worked on developing the agency's data planning and optimization practice and trading capabilities across all clients. Josh is in his second year in the WPP MBA Fellowship Program.
Mitch Weinstein has been the Director of Digital Ad Operations at UM/J3 since October 2008, where he oversees trafficking, reporting, and overall campaign management and implementation. He focuses on the latest in ad serving and targeting technologies, ensuring that clients are making the most of their budgets, reaching their target audiences, and achieving their objectives in the most efficient manner possible.
Prior to joining UM in October 2008, Mitch was the Director of Sales Planning and Operations at Revolution Health Group, later purchased by Everyday Health, where he was responsible for inventory management, proposal development, revenue analysis, and ad operations. Before Revolution Health, Mitch worked for BabyCenter, a division of Johnson & Johnson, for over 4 years in planning and operations.
Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She has helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth.
In her role as President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah is also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.
In this role, Hee Kyu is focused on supporting multiple products/lines of business for digital campaigns and all online media advertising support (planning,buying, execution, analysis). Also acts as a liaison to the digital media agency
Prior to joining Bank of America, Hee Kyu was most recently with Carat where she spent 5+ years served as Media Director responsible for the management of the digital media team.
Leslie Harris is the President & CEO of the Center for Democracy and Technology (“CDT”), a non-profit advocacy organization committed to keeping the Internet open, innovation and free. www.cdt.org. Ms. Harris is responsible for the overall vision and strategy for the organization and serves as its chief spokesperson.
Since joining the organization in 2005, she has led an effort to significantly expand the organization’s reach and influence. Under her leadership, CDT has launched a West Coast office, created an influential Health Privacy Project and significantly increased the organization’s global activities.
Ms. Harris is an internationally recognized expert on Internet privacy and civil liberties and has been involved in the development of privacy policy ranging from the Children’s Online Privacy Protection Act to the comprehensive privacy legislation now before Congress.
On behalf of CDT Ms. Harris has testified frequently testifies before Congress, the Federal Trade Commission and Executive branch agencies on privacy, including behavioral advertising and deep packet inspection. She also currently serves on several HHS Advisory groups on Health Privacy
Ms. Harris is a regular contributor to several online publications and blogs, including the Huffington Post and ABC News Ahead of the Curve. In 2009, Washingtonian Magazine recently named her one of Washington’s 100 Tech Titans and recently, she was selected as on of Fast Company’s “Most Influential Women in Technology for 2010. This year, under her leadership, the International Association of Privacy Professionals awarded CDT its privacy leadership award for their ongoing innovation and advocacy in online privacy.
Prior to joining CDT, Ms. Harris was the Founder and President of Leslie Harris & Associates, a senior level policy and strategic services consultancy focused exclusively on the promise of the Internet and new technologies.
Earlier, Ms. Harris served in senior policy leadership positions in two prominent civil liberties organizations, including as Chief Legislative Counsel for the American Civil Liberties Union and was also in private law practice in Washington.
Ms. Harris received her law degree cum laude from the Georgetown University Law Center and her BA at the University of North Carolina at Chapel Hill, where she graduated Phi Beta Kappa.
Those in the online marketing world know Doug Weaver through many different venues. He’s the author of The Drift, a provocative blog read by more than 6,000 top industry executives; a frequent moderator, host and speaker at iMedia Summit and Ad:tech events; and through both public and private sales workshops he’s trained thousands of interactive salespeople at more than 400 leading companies, including Yahoo!, USA TODAY, CBS Digital Media, The Wall Street Journal, NBC Universal, National Public Radio, ESPN, About.com and The New York Times.
After a 15‐year career in print advertising sales with companies like Hearst and Condé Nast, Doug became the advertising director for Wired Magazine in 1994 and sold some of the Web's first ads on the company's Hot Wired site. He then served as Vice President of sales for Firefly Network, a pioneering company in personalization, targeting and community. He founded Upstream Group in 1997.
Doug was elected to the Board of Directors for the Interactive Advertising Bureau and managed the development of both the IAB Road Show (the organization's main presentation to marketers) and the IAB Professional Development Series. He has spoken on internet advertising issues to CIMA (the Chicago Interactive Marketing Association), the Direct Marketing Association, the Magazine Publishers of America, the Advertising Research Foundation, the Advertising Club of Toronto and other leading organizations on three continents.
In 1999, Doug received the first IAB Service Award for commitment and contribution to the industry, and in 2008 he received the “Old Timer’s” ASPY Award from the Aspen Group, a coalition of digital agency leaders. In 2011 he received the Ad:tech Industry Achievement Award for his career‐long contribution to the growth and development of the interactive marketing business. Doug lives and works in Vermont, in sight of historic Lake Champlain and the beautiful Green Mountains, with his wife, Sharon Richards, and daughters Lucy and Madeline.
Genie Barton is the Director of the Council of Better Business Bureau’s Online Interest-Based Advertising Accountability Program. Ms. Barton launched the CBBB’s enforcement program which monitors industry compliance with the Self-Regulatory Principles for Online Behavioral Advertising, investigates potentially non-compliant entities, issues decisions regarding compliance, and refers entities that do not come into compliance to the appropriate government agency.
In her former position as Vice President & General Counsel of USTelecom, Ms. Barton advocated for large, mid-size and small broadband service providers, where her focus was on the critical issues of privacy, online advertising, broadband classification, network management, and consumer protection. She has fifteen-years of executive, legislative and judicial branch experience with a strong record of accomplishment and innovation across a broad array of major public policy initiatives.
Before coming to the private sector, Ms. Barton held a number of positions in government, including in the FCC’s Wireless Communications Bureau and in the Office of the General Counsel. She also served as Solicitor to the Board of the Congressional Office of Compliance and as legislative counsel in the Office of the General Counsel at the Department of Commerce. Ms. Barton is a co-chair of the Federal Communications Bar Association Committee on Privacy and Data Security.
As Vice President, Digital Director at MediaVest USA, Brian Leder has led the development of digital strategy and innovation for more than 100 Procter & Gamble brands, and currently oversees numerous commerce and acquisition-based clients, including Avon Global, United Airlines and Bristol-Myers Squibb, where he has driven the digital pharma practice since the business was awarded in 2009, and leads their consumer privacy efforts.
Prior to joining MediaVest in 2008, Brian held senior development and management positions at Omnicom interactive companies including Group Director of Strategy at OMD leading the Quaker PepsiCo business and Vice President of Digital at Ketchum, where he built the agency’s digital practice focusing on local, mobile and search. Previously, he spent six years in Silicon Valley at Yahoo!, developing innovative media programs.
Brian has 15 years of strategic digital media experience on such brands as Gatorade, HP, Intel, Intercontinental Hotels, Jeep, and Kraft just to name a few. Under Brian’s leadership, MediaVest is developing results driven and celebrated programs across multiple digital platforms, including work which was recognized with MediaWeek’s Digital Media Plan of Year Award for 2009.
David C. Vladeck directs the FTC’s Bureau of Consumer Protection. The Bureau conducts investigations, sues companies and individuals who violate the law, develops rules to protect consumers, and educates consumers and businesses about their rights and responsibilities. The Bureau also collects complaints about consumer fraud and identity theft and makes them available to law enforcement agencies across the country. Vladeck is on leave from Georgetown University Law Center, where he is a Professor of Law. Before joining the Georgetown faculty in 2002, Vladeck spent over 25 years with Public Citizen Litigation Group, handling and supervising complex litigation. Vladeck received a B.A. from New York University, a J.D. from Columbia University School of Law, and an LL.M. from Georgetown Law.
Before joining Media6Degrees, Andrew spent a number of years in senior positions at several leading Internet and media companies. Most recently, he was the Vice President, Digital Development at the New York Times where he helped lead digital initiatives including setting investment strategy, directing M&A and integrating new acquisitions. Mr. Pancer was the COO of About.com from 2005 to 2007, where he helped drive significant growth for the company. Revenues and profits tripled, with revenues exceeding $100 million in 2007. Prior to his role as COO, Mr. Pancer was About.com’s Chief Financial Officer from 2002 to 2004. A resident of Tenafly, NJ, Mr. Pancer holds a BS in Business Administration from Washington University (St. Louis) and an MBA from New York University’s Leonard N. Stern School of Business.
Linda Monk is a Certified Information Privacy Professional (CIPP) with more than 12 years of dedicated privacy experience in high tech and online marketing industries.
Currently, Linda is Dell’s Data Protection and Privacy Manager for the CRM and Marketing organizations. In this role, Linda works with the CSMB CRM Marketing Managers and Executives to provide a picture of realistic Data Protection & Privacy Risks which will allow them to make business decisions on cutting edge marketing programs.
During her year at Dell, Linda has evaluated and supported the launch of a number of new online behavioral advertising and social media initiatives.
Prior to joining Dell, Linda was with IBM for 16 years and lead various programs within the CIO’s organization focused on Corporate Data Protection and Privacy Compliance Management. Three 3 years of her service to IBM was devoted to working on the Global IT Security Audit Team where she developed IBM’s Corporate Audit Data Protection and Privacy Audit Test program.
Linda is a graduate of the University of Minnesota.
Kim Hess serves as a Senior Manager in the Privacy Office for Wal-Mart Stores, Inc. Kim brings over 20 years of retail experience to her privacy role, integrating practical privacy solutions into the everyday retail environment. In this role, Kim is responsible for developing privacy compliance programs around Walmart and Sam’s Club marketing projects. Key programs have included Online Behavioral Advertising, Social Media and Mobile Campaigns. Additionally, Kim implemented Walmart’s global data breach response processes. Kim also manages the corporate privacy policies and customer marketing preferences/correspondence. Prior to this role, Kim helped to establish the HIPAA privacy program for the Walmart Health & Wellness division.
Kim is an active Member of the International Association of Privacy Professionals (IAPP), and holds both the CIPP and CIPP/IT privacy certifications.
Amy is a member of the firm's Advertising Technology & Media Group in the Washington, D.C. office. She practices in the telecommunications field, primarily in the areas of media, privacy, data security, and emerging technologies. She has experience advising clients, including telecommunications providers, broadcasters, and other business entities, with matters pending before the Federal Communications Commission (FCC), National Telecommunications and Information Administration (NTIA), U.S. Congress, Federal Trade Commission (FTC), and federal courts.
Amy is a member of the Social and Digital Media Task Force. She co-authored the Data Privacy & Security chapter of the Social Media White Paper entitled "A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon."
Amy represents media clients with regulatory issues spanning media ownership to closed captioning, and channel carriage negotiations to content regulations. She has particular experience in the regulation of vice speech over broadcast facilities and the Internet. Amy assists privacy clients with the development of risk management programs, and counsels clients in the information technology industry with Voice over Internet Protocol (VoIP) regulatory compliance, and the development of Service Level Agreement (SLA) contracts. Amy is also a Co-Chair of the Federal Communications Bar Association's Privacy and Data Security Committee.
Preceding her legal career, Amy spent several years as a technology consultant, during which time she performed network security design and implementation. From 1997 to 2001, Amy owned and operated her own technology consulting company.
Ashkan Soltani is an independent researcher and consultant specializing in consumer privacy and security on the Internet. He has more than 15 years of experience as a technical consultant and has published two major reports on the extent and means of online tracking: "KnowPrivacy: The Current State of Web Privacy, Data Collection, and Information Sharing" [http://knowprivacy.org] and "Flash Cookies and Privacy" [http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1446862], which revealed the use of Flash to circumvent consumer privacy choices and coined the term re-spawning of Zombie Cookies. He has served as a staff technologist in the Division of Privacy and Identity Protection at the Federal Trade Commission and also worked as the primary technical consultant on the Wall Street Journal’s What They Know series investigating Internet privacy and online tracking.
Finally, he recently testified in front of the Senate Commerce Committee hearing on "The State of Online Consumer Privacy" (03/16/2011) [http://commerce.senate.gov/public/index.cfm?p=Hearings&ContentRecord_id=e018f33b-d047-4fba-b727-5513c66a6887] and the Senate Judiciary Committee hearing on "Protecting Mobile Privacy: Your Smartphones, Tablets, Cell Phones and Your Privacy" [http://judiciary.senate.gov/hearings/hearing.cfm?id=5157] (05/10/2011)
In 2007, Joe founded MediaMath to create the new discipline of media trading. After a decade representing buyers in online marketing – top-tier agencies and Fortune 500 marketers such as AOL, American Express, IAC, Verizon and Vonage – Joe saw the need to reshape the landscape by integrating technology, data, analytics, and marketing best practice into a singular media buying platform (named, appropriately enough, TerminalOne®).
A successful serial entrepreneur, Joe was more recently the founder, President and Chairman of Poindexter Systems / [x+1], a pure-play marketing optimization company. [x+1] was named one of Inc.’s Top 500 Fastest Growing Companies in 2006 prior to his departure to found MediaMath.
His first career was as an investment banker, which may appear quaint and archaic in five years, but provided an excellent grounding in quantitative analysis and market dynamics.
He continues as an active investor in technology, real estate, and film as a managing director of Porcellian Capital, LLC, a seed and Series A stage investment fund.
Joe is surprisingly proud of his Patent 20020188508, an “Online System and Method for Dynamic Segmentation and Content Presentation”, and his speaking and writing engagements with the DMA, ad:tech, Mediapost, ClickZ, AdMap, and others.
Joe graduated from Harvard University with a BA in English and was a Teaching Fellow in cosmology, set theory, and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack, born on the summer and winter solstices respectively.
Edmund Lee is a reporter at Advertising Age covering digital media. He has written for the New York Times, New York Magazine, The New York Daily News, The Village Voice, Portfolio, Capital New York, Vibe magazine and elsewhere. You can follow him on Twitter: @edmundlee
As Admeld's Chief Media Officer, Jason oversees the company's global relationships with demand and data partners, and spearheads strategic projects serving the Web's largest and most prominent publishers. Jason joined Admeld from Time Inc., where he was Vice President of Strategy & Revenue Management. Prior to Time Inc., Jason was at Rapt, a part of Advertising and Publisher Solutions at Microsoft. Before that, he spent more than a decade in the airline industry, most recently as the director of revenue management, sales and online distribution for Virgin America.
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