The Evidon Blog

19 6 2013

The Global Rollout

By Adam DeMartino
We're thrilled to announce that we're now empowering consumers and businesses across the globe. Evidon ad notice (delivered via the Evidon InForm platform) is now automatically serving in local languages, starting with The UK, The Netherlands, Germany, France, Italy, and Spain. Moreover, the technology is being rolled out to support US campaigns in other languages, especially Spanish and French. Here is an example of what a person in The Netherlands might see (click on img for larger): This is a tremendous milestone for global privacy initiatives on all fronts. Providing ad notice in consumers' local or preferred languages will help global businesses demonstrate that they're serious about giving consumers meaningful transparency and control over how their information is used online. This should help to frame how both self-regulation and cookie law develop in the EU, and spur member states to pass their versions of the ePrivacy directive. Look for additional languages to roll out shortly!
 

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