The Evidon Weeky Digest 2/15/12

Feb 15, 2012 By Adam DeMartino
This past week was relatively slow for privacy news, but not without its moments. Today, the DAA and the NAI announced a new report finding that companies are rapidly complying with industry self-regulation. We’re excited to hear this news, as it solidifies the movement and has already gained praise from officials. Google made more news this week, too. They were pressed by Reps. Mary Bono Mack (R-Calif.) and G.K. Butterfield (D-N.C.) to explain what the recent changes in their privacy policy would mean. More Ad Networks Get Good Privacy Report Card NAI's Groman to raise privacy bar on ad networks – AdWeek – The number of ad networks complying with the Network Advertising Initiative's strict online privacy code nearly doubled from 2010 to 2011, according to NAI's annual report. Network Advertising Initiative Releases 2011 Compliance Report; Reviews Online Advertising Industry Leaders' Collection, Use, and Disclosure of Data Used for Online Behavioral Advertising [PRESS RELEASE]– The Network Advertising Initiative (NAI) today released its 2011 annual compliance report, including a review of its members' collection, use, and disclosure of data for online behavioral advertising (OBA). The report, which is required under the NAI's self-regulatory Code of Conduct, examined member companies' compliance with the NAI Code and found a high level of overall compliance: "on the whole, evaluated member companies fully met their compliance obligations." Lawmakers press Google for more answers on privacy – The Hill – Reps. Mary Bono Mack (R-Calif.) and G.K. Butterfield (D-N.C.) wrote to Google on Thursday, pressing the Web giant for more answers about planned changes to its privacy policy. Google knows too much about you – CNN – If you use Google, and I know you do, you may have noticed a little banner popping up at the top of the page announcing: "We're changing our privacy policy and terms." It gives you the choice to "Learn More" or, another option, the one I'm betting most people followed, to "Dismiss." Google Screenwise: New Program Pays You To Give Up Privacy & Surf The Web With Chrome – SearchEngineLand – Google is quietly taking requests from web users who want to get paid to surf the web using the Chrome browser while sharing data with Google. The program is called Screenwise and, though we’re not aware of any official Can Ireland's Regulators Stand Up for Internet Privacy? – Businessweek – A new law might make Ireland the main regulator of Web companies Netflix reveals $9m payout in privacy legal action – BBC – Netflix has paid $9m (£5.7m) dollars to settle a privacy-related legal action, a financial filing has revealed.

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