There's never a dull week in privacy news. To start off, MediaPost ran an interesting article today detailing how affluent consumers are more open to behavioral advertising. Privacy researcher Ashkan Soltani revealed that analytics provider KISSmetrics was providing Hulu with a user tracking solution that stored information in multiple locations, thereby creating a game of “cookie whack-a-mole” for privacy controls. Wired, which broke the story, also reported that Hulu instantly suspended the technology, and KISSmetrics revamped their privacy controls/notifications over the weekend. Also, Facebook acknowledged user privacy by allowing consumers to opt out of its new facial recognition features.
In the EU, the Datonomy data protection blog presented an interesting overview of how companies could provide creative consumer experiences around the new opt-in. Don't forget to follow us on Twitter!Wealthy Are More Open To Relevant Digital Ads – MediaPost – The wealthy spend more time online and recall digital ads better than the general public, according to a study by Ipsos Mendelsohn for the Internet Advertising Bureau. Researchers Expose Cunning Online Tracking Service That Can’t Be Dodged – Wired – Researchers at U.C. Berkeley have discovered that some of the net’s most popular sites are using a tracking service that can’t be evaded — even when users block cookies, turn off storage in Flash, or use browsers’ “incognito” functions. Web-Analytics Firm KISSmetrics Reverses Course on Sneaky Tracking – Wired – The online analytics firm KISSmetrics quietly overhauled its web tracking methods over the weekend, and is now permitting users to block its surveillance, in a hurried response to a report slamming the company for using sneaky techniques to track web users who visit some of the biggest sites on the net. Facebook Runs Ads Teaching Users How To Turn Off Facial Recognition – Mashable – Facebook ruffled feathers last month after it turned on its facial recognition feature by default. Now, the social network is seeking to remedy this by running ads showing users how to turn the feature off — though it is still turned on by default. The Web's War on Privacy – Internet Evolution – As the Internet continues to evolve, it's inevitable that we'll encounter problems with living most of our lives online. One of the biggest drawbacks to such openness and connectivity – the treasured hallmarks of digital life – turns out to be a growing threat to privacy. We are rapidly realizing that, in addition to the advantages, there are enormous personal and commercial downsides to having a Web presence. Cookie consent: practical perspectives – Datonomy -- At a recent roundtable event hosted by Olswang LLP, Datonomy heard a range of perspectives on the new cookie consent requirements. Readers can find useful resources from the event via the right menu below (scroll down to “Cookie resources”) including the headline comments from our panel of speakers.