Last week, we saw two opposing viewpoints on ad industry self-regulation in US News and World Report. The first article, written by Rep. Jackie Speier (D – CA) and in favor of a “Do Not Track Me Online” act, asserted that new privacy laws are necessary because the industry is not doing enough to prevent the collection of consumer data. The second, written by Stu Ingis of The Digital Advertising Alliance (DAA) and Venable LLP, made the case for opt-out data collection, stating that, “As a default, Do Not Track severs the flow of information that is vital to the commercial Internet and critical to the survival of small businesses.” In the same vein, Advertising Age interviewed the DAA’s newly hired Lou Mastria, who pointed out that, while self-regulation is working, more consumer education is needed. Bizo’s Russell Glass added an interesting twist to the conversation and real support for strong self-regulation, suggesting that companies be subject to compliance review for their tracking technologies to be enabled by default. Also, Evidon was featured in MediaPost following Jumptap's announcement about our new partnership to provide transparency in mobile ads to ensure consumer privacy via Evidon Inform Mobile. We're excited to be working with them! Fears of Online Tracking Are Baseless – US News and World Report– Do Not Track law would sever the flow of Internet information vital to small businesses Congress Must Pass the Do Not Track Me Online Act – USNews –Without legislation, Internet user data will continue to be collected and used without consent New DAA Chief: Self-regulation Working, But More AwarenessNeeded – Ad Age – Microsoft Still PlanningBrowser With Do-Not-Track Default The Facade of Safety: Why Microsoft's Approach to DNT Is Harmful to Online Consumers and What to Do About It. – The Bizo Blog –OK I admit it: it’s hard for me to believe that Microsoft truly doesn’t understand the ad industry.  But it’s also clear that their non-advertising Windows division rules the roost, so it’s also very possible that Microsoft actually doesn’t understand the ad industry. Judge Raises New Questions About Facebook Advertising Tactic – NYT – A judge rejected Facebook’s settlement offer in response to a lawsuit that said the company violated California law by publicizing users’ “likes” of certain advertisers without paying them or giving them a way to opt out. Hulu Faces Privacy Test in Court – NYT – Can a privacy law passed in the era of videotape rentals be applied in the era of Internet streaming? Jumptap Adds 'AdChoices' Icon For Mobile Opt-Outs – MediaPost – In its latest privacy initiative, mobile ad network Jumptap is teaming with Evidon to roll out a standardized icon in mobile and in-app ads that signals the use of behavioral targeting. Secret E-Scores Chart Consumers’ Buying Power – NYT – Online consumer scores are calculated by a handful of start-ups, as well as a few financial services stalwarts, that specialize in the flourishing field of predictive consumer analytics.