Senate Commerce Committee Chairman Jay Rockefeller (D- W. Va.) voiced concern over OBA self-regulation last week, even as Bob Liodice, president and CEO of the Association of National Advertisers, said that the AdChoices program was working and giving consumers choice to opt-out of unwanted online ads. He brought plenty of supporting statistics with him to the hearing, including a very large number: one trillion icons are being shown each month. As expected, Microsoft’s default “on” for Do Not Track came up as an area of contention during the session. MIT’s Technology Review interviewed David Vladeck, director of the Bureau of Consumer Protection for the FTC, on the agency’s renewed focus on privacy, and the National Association of Attorneys General (NAAG) selected “Privacy in the Digital Age” as their stated initiative for the year. In an interview with the IAPP, NAAG’s president Doug Gansler said the group would be “focusing on consumers’ privacy rights and the legitimate business interests of Internet companies.” Also, we’re making our first forays into the Japanese market. Colin will be speaking at Maxifier’s inaugural event in Tokyo--entitled “Chaos Clear”--on July 25th. The aim of the event is to give businesses a comprehensive overview of today’s ad tech developments, latest technologies, and how they are relevant to the local market. You can read the release here for more details. Steve Smith from MediaPost wrote an interesting article that included our Global Tracker Report, released last month at Evidon Empower II in London. We're also happy to announce that we've joined the AOP UK, and we're excited to work more closely with them in helping to keep their publisher members more informed about the rapidly changing data control and privacy space. The FTC's Privacy Cop Cracks Down – Technology Review –Washington's consumer protection agency is making sure that Internet "privacy" lives up to its name. Online Ad Industry Takes Aim at Microsoft in Congressional Hearing– Ad Age – The DAA Tries to Hold Together Consensus as Negotiations Get Testy Ad Biz Tries to Convince Senate Dems Self-Regulation Works – AdWeek – Industry's Liodice unveils new data in ad choices program Maryland AG discusses “Privacy in the Digital Age” – IAPP – The National Association of Attorneys General (NAAG) recently elected Maryland Attorney General Doug Gansler as its president. As the organization’s initiative for the year, Gansler has selected “Privacy in the Digital Age,” which he says is “of concern to everybody” and at the height of public discussion. In this exclusive for The Privacy Advisor, Gansler discusses his ambitions to find the line between privacy invasions and companies’ legitimate business interests, encouraging companies to be transparent and attorney generals’ increasing role as the “Internet police.” Cookies and pop-ups – bad for your health or good in moderation? – The Guardian – A new law requires websites to obtain prior consent before placing cookies on users' computers and smartphones – here is what you need to know. Tracking report: Google And Facebook Rule The Data Waves – MediaPost – Evidon finds that Google’s free Analytics service is present now on 70% of unique domains around the Web. Google +1 has been surprisingly strong, coming in with a Commonality Score of 39.5, placing it fourth. Facebook’s social plug-ins for media sharing are the third most common tracker and Facebook Connect’s login service is fifth. Twitter’s button comes in sixth.