On June 28th, the US Senate Committee on Commerce, Science and Transportation held a hearing on industry self-regulation and privacy. ANA President and CEO Bob Liodice gave testimony on the success our efforts, and it’s now available for public viewing (starts at 20m mark). In addition, last week The US FTC’s Chief Technologist Ed Felten wrote another insightful post on the organization’s technology blog, Tech@FTC. In the article, he discusses two different ways companies can address the privacy issues inherent in data collection/retention for frequency capping – a question that has been on the top of many ad networks’ minds. Ad Age published a piece by Evidon CEO Scott Meyer that detailed how Do Not Track will ultimately not work for consumers, much like the ill-fated P3P initiative of 2002. Finally, the UK’s ICO released their annual report. It’s available as both a video and a PDF here and details their accomplishments from the past year, including the implementation of the ePrivacy Directive. Senate Hearing: The Need for Privacy Protections: Is Industry Self-Regulation Adequate?  – Recording of the June 28th senate hearing that examines how industry intends to fulfill its recent pledge to not collect consumers’ personal information when they utilize the self-regulatory ad icon or make “do-not-track” requests in their web browsers. Privacy by Design: Frequency Capping – Tech@FTC Blog – There are at least two ways to do frequency capping without gathering so much data. Why Microsoft's Do Not Track Browser Won't Work for Consumers - Ad Age - I can understand why Microsoft would want to add Do Not Track as a default feature for Internet Explorer. Microsoft can appeal to consumers worried about online advertising with a compelling feature and perhaps hurt a competitor, namely Google.   But it won't work, at least not in the way Microsoft hopes it will. For all its controversy, it's amazing how few people know how Do Not Track actually works. Netflix privacy settlement wins preliminary OK – The Chicago Tribune – A federal judge has granted preliminary approval to Netflix Inc.'s $9 million settlement of class-action litigation accusing the video rental company of violating consumer privacy laws. The Information Commissioner's Annual Report 2011/12 – ICO – Leaders from the ICO reflect on the past year’s activities. Groups Unveil Dueling Declarations of Internet Freedom – AdWeek –Principles meant to involve consumers, inform lawmakers