The Evidon Blog

24 5 2013

The Evidon Weekly Digest 6/6/12

By Adam DeMartino
“Do Not Track” rose to the top of privacy news headlines this past week after Microsoft announced that it would be supporting the header technology by turning it “on” as a default in IE10. While we applaud them for taking steps to provide their users with privacy controls, we are, along with the majority of organizations and privacy advocates that are close to the issue, firmly against the way they have implemented it. For more on our position, you can read our blog post on Ad Age today. Also, TechWeekEurope reported that the European Commission would be referring five countries to the European Court of Justice for neglecting to put new telecoms rules that include the so-called “Cookie Law” into their respective national regulations, and Channel 4 told new media age that it is now preparing to roll out ePrivacy compliance solutions across all connected devices. Microsoft’s Surprise ‘Do Not Track’ Move, By The Numbers – AdExchanger – Microsoft's decision to ship Internet Explorer 10 with Do Not Track "on" by default has created palpable upset in digital ad circles. Evidon, the Association of National Advertisers, and the Interactive Advertising Bureau quickly lambasted the decision, which may renege on a non-publicized agreement among members of the Digital Advertising Alliance that DNT should be a strictly opt-in affair. Microsoft’s “Do Not Track” Move Angers Advertising Industry – WSJ – Microsoft Corp. said it would enable “do not track” by default in the latest version of its Web browser, Internet Explorer 10, a move that angered the online advertising industry. DAA: Ad Industry Might Ignore IE10 Do-Not-Track Requests – MediaPost – Microsoft's controversial decision to turn on a do-not-track header by default in its newest browser is drawing heated criticism from ad industry representatives, who criticize the software giant for taking a position contrary to self-regulatory groups. Do Not Track: It’s the user’s voice that matters – Mozilla Privacy Blog – We look forward to learning more about Microsoft’s new DNT implementation, as well as its implications for the standards work currently underway. And for the Web community, we thought it would be helpful to share our position, as well as the consensus view of the W3C Tracking Protection Group, about how we believe DNT can be most effective. High Stakes in Internet Tracking – MIT Technology Review – Will "Do Not Track" kill off innovation along with targeted advertising? EU Takes Five Countries To Court Over Cookie Law – TechWeekEurope – Massive fines are threatening Belgium, the Netherlands, Poland, Portugal and Slovenia Channel 4 readies ePrivacy compliance for connected devices – new media age – Channel 4 is preparing to roll out ePrivacy compliance across all connected devices it has a presence on including tablets, smartphones and games consoles.
 

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