There has been quite a bit of coverage of Evidon Empower Europe II, our summit held in London on Tuesday, as well as the release of our Global Tracker Report white paper that followed. You can look for a recap of the event on Monday, and we've posted some of the news in the links below from new media age, MediaPost and MarketingWeek. You can request a copy of the report here. Facebook made some big news yesterday after it announced its plans to roll out an ad exchange. Spokeo made headlines as the FTC announced that the company had paid $800,000 to settle allegations that it sold personal information in violation of the law, and Microsoft saw some more turbulence this week as the media began reporting on the W3C’s rejection of their “Do Not Track” privacy default setting. It seems like critics from all sides of the debate agree with one another that DNT shouldn’t be implemented as automatically turned “on.” Also, MIT’s Technology Review began publishing a series on web privacy, starting with a piece titled “The Curious Case of Internet Privacy.” Finally, Colin O'Malley, our CSO, will be participating in an IAB EU webinar next Tuesday, June 19 at 2:00 pm GMT (9:00 am EST), presenting our complete solution for businesses to achieve compliance with the obligations of the IAB Europe OBA Framework. You can register for the event here. Facebook To Debut Real-Time Bidding On Advertising Prices – Bloomberg – Facebook Inc. (FB) plans to introduce real-time bidding for advertising on its site, a technology used by Google Inc. (GOOG) and other Web companies to more effectively target ads to consumers. Google, Facebook: Who's Tracking What? – MediaPost – Out of touch? Some 81% of Web sites contain at least five tracking cookies, with Google managing several of the top 25 services: Analytics, AdSense, +1, DoubleClick, and AdWords Conversion. Google and Facebook are the most prolific trackers finds report – new media age – Online data collection is turning into a battle between Google and Facebook, according to Evidon’s first Global Tracker Report, which found the two businesses had the most commonly used third party trackers across the web. Cookies outlook begins to clear – MarketingWeek – The EU’s ePrivacy Directive on how consumers’ data is stored and used by website owners came into force last month. Nicola Smith looks at how brands are interpreting the terms of the ‘cookie law’, and putting that into practice. ICO inundated with cookie complaints – V3.co.uk – A total of 169 complaints have already been made to the Information Commissioner's Office (ICO) flagging up websites that are failing to comply with the cookie law that came into force on 26 May. Why Would Microsoft Lob a Grenade Into Online Advertising? – AdAge – IE 10's Do Not Track Feature Could Destroy Years of Work and Invite Legislation Web-Standards Body to Reject Microsoft's 'Do Not Track' Browser– AdAge – A 'Do Not Track' Privacy Default Setting Throws Industry In Disarray The Curious Case of Internet Privacy – Technology Review – Free services in exchange for personal information. That's the "privacy bargain" we all strike on the Web. It could be the worst deal ever. Keeping Things Private at Microsoft – Technology Review – The company and its rivals have important differences when it comes to protecting personal information, says its chief privacy officer. ICO: implied cookie consent was always valid – Econsultancy – Just before we reached the EU cookie law 'deadline' on May 26, the ICO issued updated guidance for compliance, which expanded on the notion of implied consent. This was met with anger by some who saw this as a last minute changing of the goalposts, so I caught up with the ICO's Dave Evans to ask about this.