This week’s issue of AdAge was dedicated to regulation, with the provocative headline “You Are Big Brother” leading off the one publication whose readership is most likely to remember Apple’s famous 1984-inspired commercial. Two organizations associated with the Digital Advertising Alliance also had big announcements: the National Advertising Review Council (NARC) rebranded itself as the Advertising Self-Regulatory Council, and the Direct Marketing Association publicly listed online privacy as one of its top concerns. Also, The Wall Street Journal reported that numerous child-focused businesses that shared data between them began speaking up against new initiatives set to limit this practice under Do Not Track. The Guardian stepped up the pace of its new “Tracking the Trackers” series - a multi-article effort to explain the intricacies of data collection and privacy tools to their readers. Two installations featured Ghostery and Evidon. Also, Sir Tim Berners-Lee, creator of the world wide web, called on web users to take back their data from large aggregators like Facebook and Google. You Are Big Brother (But That Isn't So Bad) – AdAge – Marketers Have Mountains of Data That Make Advertising Smarter, but the Government Might Come Calling Ad Industry Rebrands Self-Regulatory Unit – AdWeek – Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the new name (and website) is squarely aimed at the federal government. NARC is also not a very endearing acronym.... Online Privacy, Postal Hikes Top List of DMA Concerns – AdAge – Among the trade group's major worries is a recommendation to let consumers block direct marketers from tracking their movement on the internet. The FTC report also called for legislation to give consumers access to personal data held by brokers and allow them to correct inaccurate information. Google: What is it and what does it do? – The Guardian – We saw a lot fromgoogle.com in our crowdsourced data, but there is still some confusion as to why it might have been there. It is likely to be one of two things: Google Analytics and Google+. Both of these also rank highly in Evidon's KnowYourElements site, which lists some of the most prolific trackers used on the web. Tracking the trackers: Introduction to cookies and web tracking – The Guardian – What exactly are web cookies and what do they do? This guide gives you an introduction to help you understand more about our Tracking the Trackers project. Tim Berners-Lee: demand your data from Google and Facebook – The Guardian – Exclusive: world wide web inventor says personal data held online could be used to usher in new era of personalised services EU privacy watchdog concerned about costs of new data protection regime – Out-Law.com – The European Commission may not have "sufficiently recognised" the increased strain enhanced data protection responsibilities will have on national data protection authorities (DPAs), the EU privacy watchdog has said.