The Evidon Blog

19 6 2013

The Evidon Weekly Digest 1/4/12 - Happy New Year!

By Adam DeMartino
The new year is looking like it’s going to be filled with more digital privacy news than last. To kick things off, we're hosting a webinar that will focus on the EU ePrivacy Directive and what businesses can do now to ensure that they'll be in compliance. You can find out more and register for the event, which features Nestle's Nathan Howe, Akamai's Khan Smith, legal expert Eduardo Ustaran and Evidon CEO Scott Meyer, here. Privacy news was slow over the past two weeks, but we do have catching up to do since the last newsletter we sent out in 2011. To start, Randall Rothenberg, president and CEO of the IAB, told DigiDay that one thing he hoped to hear less about in 2012 is “government regulation” of online advertising. Also, Campaigns and Elections ran a very interesting article on the current legislative climate (or lack thereof) around targeted political ads and this year’s looming elections. In EU news, Marketing Week’s Michael Barnett made the call for UK companies to “Make online privacy [their] new year’s resolution” in order to avoid “unwanted attention.” Make online privacy your new year’s resolution – Marketing Week –Most websites have yet to show any intention of complying with the EU’s new online privacy law, the so-called “cookie directive”. With six months to go until regulators start handing out punishments, it is time to make a new year’s resolution to show what you are doing. IAB's Rothenberg on Privacy Woes and Ad-Tech 'Gobbledygook' – DigiDay – Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, a role he returned to this February after a brief stint as chief digital officer at Time Inc. During Rothenberg’s tenure, the IAB has taken on the shortcomings of panel-based measurement, the dearth of talented creative executives in the industry, and numerous key nuts-and-bolts issues like viewable ad impressions and the industry’s overreliance on the click. These days, Rothenberg is hoping the digital ad business has dodged a bullet on privacy, and he’s bullish that 2012 will be the year of tablet publications and hit Web series. Like It or Not, You're Being Tracked – Campaigns and Elections – As Do Not Track pressure mounts, campaigns are taking notice. 45 Privacy Changes Facebook Will Make To Comply With Data Protection Law – TechCrunch – In 2012, Facebook will be making 45 privacy-related changes to comply with the recommendations of an audit by Ireland’s Office of the Data Protection Commissioner (DPC) released today. Below I’ve compiled a roadmap of all the changes Facebook will implement based on the 149 pages of DPC recommendations and how the social network says it will address them.  
 

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