The Evidon Weekly Digest 12/20/11

Dec 20, 2011 By Adam DeMartino
The EU ePrivacy Directive led the news this past week. First, the UK’s ICO issued a half-term report on cookies compliance. The guide gave a series of reference points for UK companies to use as they gear up for enforcement of the new ePrivacy Directive. This follows last week’s move by the Article 29 Working Party to criticize the IAB EU’s self-regulatory program. We strongly encourage everyone to read this post by Field Fisher Waterhouse’s Eduardo Ustaran that explains why clear notice will satisfy the law without a strict opt-in requirement.  Colin will be publishing our point of view on tomorrow, so look for the tweet when we post it. In US privacy news, produced a great breakdown regarding the current legal landscape surrounding OBA and privacy, and media critic Jeff Jarvis wrote a hilarious parody about the FTC fining Santa over COPPA violations. Also, criticisms of Facebook’s new Timeline feature began to rise as it became more widely adopted.   Time to get to grips with cookies – Field Fisher Waterhouse –Without a doubt, figuring out how to comply with the notice and consent requirements affecting the use of cookies in Europe is going to be at the top of the New Year’s resolutions of many data protection officers and privacy counsels…We are now well past the deadline to implement these requirements and it is time to start doing something other than burying our head in the sand.
ICO blog: half term report on cookies compliance – ICO – Back in May this year, we published advice on how to comply with the revised cookie rule. The rule had just been implemented as part of the review of the ePrivacy Directive. In the advice, we set out what the law said, what it required and what it means for those who have to comply. European Regulations on Cookies Will Break the Internet – Forbes –It’s the web business methods that are going to get broken just as soon as everyone starts obeying the law, not the internet itself. But it really is going to be a large number of businesses that are really going to have to change the way they place cookies if they’re to stay within the law. EU cookie laws could cause unwary firms to get their fingers burnt – The Guardian – Cookies are a key component of web technology, but anyone using them must beware new EU rules on consent.
The Legal Landscape for Online Data Collection – – This article will discuss the current legal landscape surrounding online behavioral advertising and data tracking, including recent actions by the marketing industry and Federal Trade Commission and the latest developments surrounding geolocation and the development of a Do Not Track web browsing mechanism. FTC Fines Santa Claus Over COPPA Violations – BuzzMachine –Federal Trade Commission Chairman Jon Leibowitz today announced a record fine against Santa Claus for violations of the Children’s Online Privacy Protection Act. Facebook Timeline privacy concerns deepen as rollout begins – ZDNet – The Facebook Timeline feature is rolling out across the world but not everyone is happy about it. Do you really trust Facebook to keep your private activities off your public timeline?

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