We’re happy to announce that we’ll be the exclusive provider of OBA compliance services for Chrysler. Each Chrysler brand will deliver the Ad Choices icon and notice experience that flows from it—powered by our assurance platform, Evidon InForm—to give consumers insight into how their information is being gathered and used in the online advertising process. As the first domestic auto manufacturer to sign-up as an early adopter of this technology, Chrysler Group is playing a key role in the advancement of the self-regulatory movement. “Thanks to the leadership from both major brands and key agencies, the industry Self-Regulatory Program for Online Behavioral Advertising is scaling at a fast-accelerating pace,” said Evidon CEO Scott Meyer. “We’re obviously very pleased to continue helping consumers make informed choices around how their information is used to deliver more relevant advertising content.” You can view the press release here.