News Roundup 7/13/11

Jul 13, 2011 By Adam DeMartino
First things first: Evidon Empower 2011 is less than a week away! Our inaugural event is dedicated entirely to consumer privacy and advertising—the first of its kind for the digital advertising community. It will be hosted by Sarah Fay, with David Vladeck (FTC’s Director of the Bureau of Consumer Protection) keynoting, and featuring an array of the most forward-thinking minds in the industry. You can register here for free. If you can't make it, you can follow the event live on Twitter by using the hashtag #ee2011. Feel free to send us questions for our consumer panel! Now, on to the news: This past week has been full of Google news. While Google+ was the dominant headline-grabber, the search giant's announcement in AdAge that it was creating a data exchange is perhaps the true game-changing news. Quantcast also made headlines as they teamed up with the DAA to offer the Advertising Choices icon for free to businesses that make under $2 million a year. As always, you can stay up to date with us via Twitter and Facebook. Privacy experts praise Google+ rollout so far – MacWorld – After major privacy failures in its Buzz and Street View services, Google has hit the right notes with its deliberate, measured roll out of its new Google+ social networking site, according to privacy experts ·  Google Says No Such Thing as a Private Profile – Adotas – Google has just announced on its Google+ Project help section that all private profiles will be deleted come July 31. The only thing required for a public profile is name and gender — all other information can be managed or simply not entered. Quantcast Teams With Ad Industry to Offer Free Privacy Icon – AdAge – Digital Advertising Alliance Looks to Analytics Firm to Assist In Gaining Adoption of Self-Regulation Program Google Readies Ambitious Plan for Web-Data Exchange – AdAge – While Chattering Classes Obsess Over Google+, Marketers Should Keep an Eye on the Real Action

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